Photographer and Social Media Creator

About Coffee Selection Roastery

Coffee Selection Roastery is a premium coffee roastery dedicated to sourcing the world’s finest beans and crafting exceptional coffee experiences. Focused on quality, sustainability, and the art of roasting, our mission is to offer customers not just coffee, but a meaningful journey through carefully curated blends, direct farmer relationships, and active community involvement.

Role Overview

We are looking for a creative and motivated Photographer and Social Media Creator to join our team full-time at our UAE location. This role is a blend of creative photography and strategic social media management, designed to visually articulate our brand story and foster greater audience engagement across multiple platforms.

Key Responsibilities

• Capture high-quality images of coffee products, including beans, blends, packaging, and brewing tools, ensuring alignment with brand aesthetics.
• Create lifestyle photos showcasing customers enjoying coffee in diverse settings such as cafes, homes, and offices.
• Document the roastery process with behind-the-scenes photos highlighting sourcing, roasting, packaging, and customer interactions to convey company culture and passion.
• Photograph company events, community gatherings, pop-ups, and coffee-related activities.
• Edit and retouch images for usage on social media, websites, and marketing assets.
• Maintain and organize an accessible photo library for ongoing and future use.
• Develop, implement, and manage a social media content calendar aligned with overall marketing objectives.
• Create platform-specific content, including images, stories, reels, videos, and live streams, tailored to platforms like Instagram, Facebook, TikTok, and Pinterest.
• Engage actively with followers by responding to comments and messages and fostering community interaction.
• Ensure all content consistently reflects the brand’s identity and values, emphasizing quality, sustainability, and passion for coffee.
• Develop effective hashtag and SEO strategies to boost content visibility and engagement.
• Monitor social media performance metrics and analyze data to understand audience preferences and improve content impact.
• Prepare monthly performance reports with insights and optimization recommendations for marketing teams.
• Conduct A/B testing on content formats and themes to maximize engagement and conversion rates.
• Collaborate with marketing teams and influencers to create integrated campaigns and expand brand reach.
• Stay abreast of trends in photography, social media, and coffee culture to keep content fresh and relevant.
• Assist in executing promotional campaigns and product launches.

Required Skills and Qualifications

• Expertise in digital photography, including proficiency with DSLR cameras and photo editing software such as Adobe Lightroom and Photoshop.
• Deep understanding of social media platforms and content optimization strategies for Instagram, Facebook, TikTok, Pinterest, and others.
• Strong creative vision and meticulous attention to detail in both photography and content creation.
• Solid editing and design skills producing polished, brand-compliant visual content.
• Ability to craft engaging captions, headlines, and calls-to-action that are concise and on brand.
• Familiarity with social media analytics tools to track performance and drive content strategy improvements.
• Effective time management skills to juggle multiple projects while meeting deadlines.
• Knowledge of photography equipment, lighting setups, and related accessories.

Preferred Qualifications

• Experience in the coffee or food and beverage industry is advantageous, with a passion for coffee culture and brewing methods considered a plus.
• Basic video production and editing capabilities for social media use.
• Competence in graphic design tools such as Canva or Adobe Creative Suite for creating promotional materials.

Personal Attributes

• Genuine passion for coffee and a strong connection to coffee culture.
• Innovative and creative mindset with the ability to generate fresh ideas for visual and social content.
• Self-motivated and proactive approach, with capability to work independently.
• Team player who enjoys collaboration and constructive brainstorming sessions.

Work Environment and Benefits

• Dynamic, fast-paced, and creative workplace surrounded by coffee enthusiasts.
• Competitive salary commensurate with experience.
• Health benefits package.
• Flexible working hours.