职位描述

Overview

This role is with a partner company seeking a Paid Social Analyst based in the United States. The position involves driving business growth by leveraging data-focused paid social media strategies to enhance advertising campaign performance across major social platforms.

Key Responsibilities

Plan, launch, and refine paid social campaigns on platforms like Meta (Facebook and Instagram).
Devise media buying approaches aimed at maximizing revenue, overall performance, and return on ad spend.
Track campaign performance metrics, analyze data to detect optimization opportunities, and stimulate growth.
Strategically manage advertising budgets to align spending with business goals.
Optimize bidding strategies, audience targeting, creative output, and campaign frameworks to enhance results.
Interpret complex performance data into understandable insights and advice for stakeholders and internal teams.
Collaborate closely with creative, strategic, and production units to improve campaign effectiveness using data-driven methods.
Handle multiple high-budget campaigns, maintaining targets related to performance and revenue.
Stay informed about the latest paid social trends, new platform features, and innovative advertising possibilities.
Support reporting by producing clear summaries of performance and actionable recommendations.

Candidate Requirements

Minimum of three years experience in digital advertising, paid social media marketing, or direct response marketing.
Demonstrated ability managing large-budget paid social campaigns, including monthly spends over $1 million.
Expert knowledge of Meta advertising platforms and optimization techniques.
Strong analytical skills with excellent quantitative reasoning and the ability to analyze performance trends.
Proficiency with Excel and advanced data analysis capabilities.
Detail-oriented with the skills to prioritize and manage multiple projects simultaneously.
Outstanding communication skills, able to convey technical details clearly to diverse audiences.
Capability to function effectively in a remote setting adhering to Pacific Time Zone hours.
Bonus qualifications include familiarity with advertising APIs, SQL, business intelligence or analytics tools.
Experience on other advertising channels like TikTok, Snapchat, Google, Pinterest is desirable.
Background working alongside creative teams or knowledge of social media content creation is advantageous.

Benefits and Work Environment

Fully remote position offering international flexibility.
Engage in managing large-scale campaigns for cutting-edge brands.
Attractive pay package commensurate with experience and skills.
An impactful role where your data insights directly contribute to business expansion.
Work collaboratively with cross-functional teams including creative, strategy, and production.
Gain expertise in sophisticated paid social marketing strategies.
Exposure to a variety of industries and campaign challenges.
Encouragement to bring ideas forward and innovate in digital marketing approaches.

Additional Information

This recruitment process involves an AI-enabled matching platform to facilitate objective and efficient candidate shortlisting. The partner company manages all interviews and hiring decisions independently. Candidate data is processed under legal frameworks including GDPR, with candidates entitled to exercise data rights. AI tools assist but do not replace human judgment in recruiting.

Paid Social Analyst