Online Marketplace Specialist / Analyst / Manager

Role Overview

This position involves developing, managing, analyzing, and refining strategies across multiple digital marketplaces to boost product visibility, enhance performance, accelerate customer acquisition, and drive profitable e-commerce growth. The role oversees marketplace operations including product listings optimization, sales and customer data analysis, promotion management, and identifying avenues to increase revenue, conversions, and profitability.

Collaboration and Coordination

The candidate will collaborate closely with teams in e-commerce, digital and performance marketing, merchandising, sales, operations, supply chain, finance, customer service, creative, data analytics, and external marketplace partners to ensure activities align with business objectives.

Key Responsibilities

• Manage product catalogues and marketplace SEO to optimize product listings.
• Develop pricing and promotion strategies and coordinate inventory management.
• Implement sponsored advertising campaigns and conduct competitor analysis.
• Enhance customer experience through conversion rate optimization (CRO).
• Utilize AI-driven marketplace analytics including predictive demand forecasting, automated pricing, and generative content optimization.
• Create performance dashboards and execute continuous improvement experiments to increase GMV, conversion rates, average order value, customer retention, and overall profitability.

Qualifications

• Bachelor's degree in E-commerce, Marketing, Digital Marketing, Business Administration, Business Analytics, Retail Management, Information Systems, or related fields; relevant certifications are advantageous.
• Substantial experience in roles such as Online Marketplace Specialist, Analyst, Manager or similar digital commerce positions.
• Comprehensive knowledge of e-commerce marketplaces, SEO, product listing optimization, pricing, promotion, and CRO.
• Proficiency in managing marketplace accounts and analyzing marketplace performance data.
• Familiarity with platforms like Amazon Seller/Vendor Central, eBay Seller Hub, Walmart Marketplace, Shopee, Lazada, TikTok Shop, Shopify, Google Merchant Center, etc.
• Experience with advertising and analytics tools including Amazon Ads, Google Ads, Meta Ads Manager, TikTok Ads Manager, GA4, Google Search Console, GTM, Looker Studio, Power BI, Tableau, SQL, and Excel.
• Knowledge of product feed management, keyword research, pricing, promotions, inventory control, and seller performance metrics.
• Understanding of key metrics such as GMV, CVR, AOV, CAC, CLV, ROAS, ACOS, cancellation rate, and return rate.
• Ability to analyze marketplace search terms, pricing strategies, competitive dynamics, promotional effectiveness, customer trends, inventory status, and advertising results.
• Awareness of emerging technologies including AI, Generative AI, predictive analytics, dynamic pricing, automated content optimization, intelligent merchandising, recommendation systems, and marketing automation.
• Strong analytical and problem-solving skills to interpret data and create actionable strategies.
• Excellent communication, presentation, and stakeholder management abilities for cross-functional collaboration.
• Experience in industries such as retail, CPG/FMCG, fashion, beauty, electronics, home and lifestyle, technology, or multinational e-commerce organizations is valued.
• Project management skills to juggle multiple accounts, product lines, promotional schedules, campaigns, and cross-functional projects concurrently.
• Certifications like Amazon Ads, Google Analytics, Google Ads, Shopify, Meta Digital Marketing or equivalent are an advantage.
• A commercial mindset combined with a passion for AI, automation, advanced analytics, and modern e-commerce to drive marketplace success.