New Home Counselor

About Park Square Homes

With over four decades of dedication to outstanding customer experiences, Park Square Homes thrives on innovation, effective initiatives, and continuous improvement. Our company fosters a culture grounded in trust, integrity, transparent communication, and mutual respect. We value sound judgment, fairness, and common sense as we address challenges. Our entrepreneurial, family-oriented, efficient, and collaborative environment encourages talented individuals to excel and contribute to sustained success.

Position Overview

We seek a motivated and customer-driven New Home Counselor to guide clients throughout the entire homebuying journey—from initial engagement to contract completion and closing. The ideal candidate uses consultative sales techniques, excels at building relationships, and is passionate about helping clients achieve homeownership dreams. Success requires thriving in a fast-paced setting, being goal-oriented, and consistently delivering exceptional service to meet or surpass sales targets.

Core Responsibilities

• Welcome and quickly engage prospective customers, ensuring a professional introduction that aligns with our brand identity.
• Conduct comprehensive needs assessments to understand customers' motivations, preferences, financial status, and long-term homeownership aspirations.
• Provide tailored, consultative sales presentations highlighting features, advantages, and value propositions of our homes.
• Lead customers through model homes, pre-built inventory, homesites, and community amenities to assist informed decisions.
• Educate clients on the homebuilding and purchasing process including timelines, customization options, financing, and closing steps.
• Apply effective closing techniques by addressing objections and guiding clients confidently toward purchase decisions.
• Gather and accurately document customer and Realtor details in CRM and sales systems.
• Maintain proactive follow-up communications with prospects, Realtors, and referral sources to foster strong relationships and encourage repeat or referral business.
• Actively seek new customer leads through community engagement, networking, Realtor outreach, and promotional activities.
• Represent the company at community events, open houses, and marketing efforts to boost brand presence.
• Collaborate internally with Construction, Design, Marketing, Finance, and Operations teams to ensure seamless customer experiences.
• Monitor market trends, competitor offerings, pricing strategies, and economic factors to inform sales approaches.
• Ensure compliance with legal, real estate, and company protocols, maintaining accurate documentation.
• Consistently achieve or exceed sales, performance, and closing goals while upholding ethical and professional standards.

Qualifications

• Possession of an active Florida Real Estate Salesperson or Broker License is mandatory.
• Preferably two or more years of experience in new home sales, residential real estate, or related consultative sales roles.
• Proven track record of meeting or surpassing sales and revenue objectives.
• Strong understanding of residential homebuilding or real estate sectors is advantageous.
• Flexibility to work weekends and schedules that align with client availability.
• A bachelor’s degree in Business, Marketing, or related discipline is favorable but not obligatory.

Skills and Competencies

• Expertise in consultative selling, negotiation, and closing techniques fostering trust and influencing buyer decisions.
• Exceptional communication, presentation, and interpersonal abilities with a focus on customer satisfaction.
• Ability to self-market, generate leads, and proactively cultivate a client base through networking and Realtor collaborations.
• Capacity to build and expand a personal brand within the local community and real estate market, including digital and social media engagement.
• Highly organized, self-directed, and results-focused, with strong time management and follow-up discipline.
• Professional demeanor, emotional intelligence, and integrity in managing diverse customer interactions.
• Competency with Microsoft Office, CRM systems, and digital tools that support prospecting and sales management.

Physical Demands

• Ability to stand, walk, and move throughout homes and communities for prolonged periods.
• Work indoors and outdoors under various weather conditions.
• Capable of lifting objects up to 25 pounds as necessary.
• Reliable transportation is required to travel between different communities.
• Availability to work weekends and occasional evening hours.