Marketing Coordinator

About Complete Playground

Located in the heart of New York City, Complete Playground is Manhattan's largest indoor playground, offering a dynamic urban sanctuary. Our 40,000-square-foot facility features climbing walls, slides, interactive zones, and a unique sensory wall tailored to children of all neurodiverse backgrounds to relax and rejuvenate.

Job Summary

We are looking for a dynamic and imaginative Social Media Marketing Coordinator to amplify our brand and cultivate community engagement. This role serves as the digital ambassador for our playground, aiming to make Complete Playground a leading choice among NYC families. Responsibilities focus on producing compelling content, managing social media channels, and collaborating with local influencers to boost visibility and visitor numbers.

Key Duties

• manage daily posting plans on platforms such as Instagram, TikTok, and Facebook with consistent alignment to brand identity and tone;
• create vibrant on-site photo and video content highlighting play areas, bookings, and special occasions;
• develop relationships with prominent family and lifestyle influencers in NYC and coordinate their visits;
• engage actively with social media audiences by responding to interactions and nurturing a positive community vibe;
• assist in crafting and distributing weekly newsletters to keep members informed about promotions and events;
• track social media engagement and performance metrics, reporting weekly insights on content effectiveness;
• support local marketing efforts by connecting with area businesses and groups to increase brand exposure.

Qualifications

• 1 to 2 years of relevant experience in social media marketing or content production, ideally in children’s entertainment, toy, or retail industries;
• solid grasp of social media platforms’ algorithms and trends, including expertise with Reels and TikTok, plus familiarity with email marketing tools;
• skills in mobile video editing (e.g., CapCut, Canva) combined with a strong sense for photography and visual arrangement;
• excellent writing ability for social captions, newsletters, and interactive community communication;
• flexibility to work on-location capturing real-time content while engaging with visitors in an energetic environment;
• a heartfelt enthusiasm for children’s play and crafting exceptional family experiences;
• availability for approximately 15 to 20 hours weekly, combining remote strategic planning and on-site activity.

Benefits

• performance-based bonuses;
• employee discount programs;
• flexible working hours;
• ongoing training and professional growth opportunities;
• access to wellness programs.