Key Account Executive - Beverages & Coffee

Role Overview

The Key Account Executive is a pivotal client-facing role focused on driving sales and nurturing strong relationships within the food service industry. This position is responsible for expanding business opportunities, managing key client accounts, and meeting sales goals for premium beverage brands including JDE Maxwell, Jacob's Coffee, and Davinci.

Core Responsibilities

• Proactively seek and develop new sales opportunities in the HORECA sector such as hotels, restaurants, cafes, and caterers, emphasizing beverage solutions.
• Conduct sales presentations, calls, and product demonstrations to potential customers showcasing premium beverage products.
• Negotiate business agreements, finalize contracts, and secure new accounts.
• Consistently meet or exceed sales targets on a monthly, quarterly, and annual basis.
• Manage and build long-term relationships with existing clients, acting as their primary contact and addressing their inquiries and needs promptly and professionally.
• Perform regular customer site visits to maintain relationships and uncover opportunities for upselling or cross-selling beverage products.
• Provide post-sales assistance and coordinate with logistics and operations to ensure timely product delivery.
• Maintain comprehensive expertise of the beverage product portfolio, particularly for menu engineering and preparation.
• Keep abreast of local market trends, competition, and pricing within the Kuwaiti beverage market, reporting insights to senior management.
• Serve as first contact for clients regarding technical or quality issues, collaborating with quality assurance and technical teams to arrange assessments, installations, and maintenance.
• Track and monitor equipment placement and maintenance follow-ups, ensuring issues are escalated and resolved promptly.
• Maintain detailed and accurate sales records and client communications in the CRM, and generate reports and forecasts for management review.
• Work alongside finance to facilitate smooth order processing, invoicing, and payments.
• Collaborate cross-functionally with marketing, category management, and supply chain teams on brand promotions and campaigns.
• Ensure adherence to company policies, pricing guidelines, contractual terms, and regulatory requirements, maintaining ethical standards in sales.
• Represent the company at industry events, trade shows, and client meetings, while engaging in continuous professional development and knowledge enhancement.
• Foster a supportive team environment by sharing best practices and supporting colleagues.

Qualifications

• A Bachelor’s degree in Business, Marketing, or a related discipline is preferred.
• Proven sales experience of 2 to 3 years, preferably within the food and beverage sector or HORECA market.