Junior Digital Creative Designer

Overview

Are you eager to leverage your creative skills in shaping the future of education? McGraw Hill offers a 12-month contract position for a Digital Creative Designer to contribute meaningfully to our successful India Test Preparation business based in Noida. This role involves crafting compelling and impactful digital content to engage both students and educators.

Key Responsibilities

• Design media creatives focused on performance and click-through rate optimization for platforms like Google Ads, Meta, YouTube, and LinkedIn.
• Create visually appealing email templates, newsletters, banners, and thumbnails to support marketing campaigns.
• Manage a structured design calendar aligned with marketing and demand generation schedules to ensure timely delivery of creative assets.
• Maintain brand consistency across all assets, adhering to McGraw Hill's tone, typography, color schemes, and layouts.
• Develop engaging visual elements such as infographics, mind maps, and flashcards for digital course materials.
• Collaborate closely with the product team and external partners on creating audio-visual digital content and derivatives.
• Ensure all content reflects McGraw Hill's academic tone while remaining visually modern and attractive to the audience.
• Design UI components, graphics, and mock-ups for digital product experiences including landing pages, onboarding flows, free trials, and dashboards, ensuring cohesive visual identity.
• Partner with the E-Commerce demand generation team to produce engaging visuals for product listings and marketing materials that are brand-aligned and optimized for mobile viewing.

Qualifications and Experience

• Bachelor's degree is required.
• Prior experience as a graphic, creative, or digital designer is necessary.
• Strong grasp of visual hierarchy, typography, color theory, and layout design.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, XD, InDesign), Figma, and Canva.
• Experience with video editing tools like Adobe Premiere Pro is a plus.
• Understanding of performance design principles that influence ad conversion, click-driving visuals, and effective call-to-action presentation.

Why Join McGraw Hill?

Join a collaborative and supportive product team dedicated to impacting learners and educators globally. This role offers a chance to apply your creative talents in an innovative, forward-thinking environment where your work makes a difference.