Head of Social Media

About the Role

Join a premier Dubai-based agency as the Head of Social Media, leading social strategies for high-profile luxury brands. This senior leadership position requires an expert who can craft culturally attuned and platform-tailored social media plans targeting luxury audiences. You'll manage the social media division, guide client strategy and engagement, and supervise a team of specialists to ensure consistent delivery of innovative and high-quality social campaigns.

Key Responsibilities

• Direct the social media operations for a suite of luxury-brand clients.
• Create and oversee social media plans across Instagram, TikTok, YouTube, and cutting-edge platforms.
• Serve as the primary social strategist and consultant for key clients.
• Convert brand values and business goals into engaging social campaigns and frameworks.
• Manage content strategies, editorial scheduling, campaign themes, and tailored activations per platform.
• Spot and leverage cultural, social, and platform trends as opportunities for clients.
• Collaborate closely with teams in creative, strategy, influencer relations, content, and accounts for unified campaigns.
• Lead new business presentations and support agency growth within the luxury segment.
• Develop high-level client relations and act as a trusted adviser on social media matters.
• Mentor and develop the social media team to maintain excellence.
• Ensure all social content maintains strategic alignment and superior quality.
• Utilize social analytics and performance data to refine strategy and exhibit impact.
• Stay updated on social platform changes, creator culture, and digital trends.
• Drive the agency's social media capabilities forward and explore new growth avenues.

Candidate Profile

• Minimum of 8 years’ experience in social media, preferably in agency settings.
• Demonstrated expertise with luxury, premium, or lifestyle brand social media.
• Experience leading strategy for major brand campaigns.
• Background in managing and nurturing social media teams.
• Deep understanding of luxury consumer behaviors and effective social media positioning for luxury brands.
• Comprehensive knowledge of Instagram, TikTok, YouTube, and general social media landscapes.
• Creatively adept with the confidence to challenge briefs and enhance ideas.
• Comfortable delivering strategic and creative presentations to senior stakeholders.
• Business savvy, with a track record of contributing to pitches, new business wins, and account expansion.
• Proficient in social analytics, performance tracking, and optimization.
• Exceptional communication and stakeholder relationship skills.
• Experience within GCC or broader MENA markets is a significant advantage.

What We Value

We seek an individual passionate about social media who understands luxury social is beyond aesthetics — it's about merging strategy, culture, creativity, and commercial insights to construct social ecosystems that enhance brand relevance and appeal. This role offers the chance to lead and shape the agency's social media function, influencing clients, teams, and the future scope of luxury social offerings.