Events Manager

About lululemon

lululemon is a pioneering company specializing in performance apparel for yoga, running, training, and various other fitness activities. Renowned for its cutting-edge technical fabrics and practical designs, the brand creates transformative products and immersive experiences that help individuals to move, grow, connect, and maintain wellness. Success stems from innovative products, a commitment to store excellence, dedication to its people, and strong community relationships. The company is focused on fostering an equitable, inclusive, and growth-oriented environment to promote a healthier future.

Team Overview

The community team drives word-of-mouth enthusiasm by engaging fitness and lifestyle influencers, media, and local partners. They deliver exceptional events and collaborate closely with the Brand team to amplify these experiences, aiming to deepen brand love and accelerate growth through strategic, broad-reaching engagement tactics.

Role Summary

Reporting to the Senior Manager of Community, the Events Manager leads the creation and execution of compelling brand events throughout Australia and New Zealand. This role involves overseeing a portfolio of events, managing a group of specialists, coordinators, and contractors, and setting both short- and medium-term strategies aligned with brand objectives. The position demands high-level project management, excellent event delivery, and fostering collaboration across diverse teams.

Key Responsibilities

• Develop and implement a vision and strategy for all events and experiences in Australia and New Zealand.
• Design creative experiential concepts aligned with brand goals.
• Serve as the authority on all aspects of event planning, execution, and post-event evaluation.
• Lead project management and execution of large-scale events across both countries.
• Inspire and mentor cross-functional teams to ensure successful event delivery.
• Manage partnerships with event agencies, suppliers, vendors, production teams, and contractors.
• Collaborate with the Brand team to integrate marketing strategies into brand experiences and projects.
• Work with digital teams to harmonize in-store and digital experiences, enhancing the omni-channel guest journey.
• Oversee budgets, set KPIs, and conduct event analyses and reconciliations.

Qualifications & Skills

• A minimum of 7 years' experience in experiential marketing paired with a Bachelor of Business in Event Management.
• Skilled negotiator adept at influencing decision-makers in a complex matrix structure.
• Proven leadership in managing cross-functional teams.
• Creative and strategic thinker capable of delivering results through solid execution.
• Self-driven with a strong preference for collaborative teamwork.
• Excellent communication and presentation skills.
• Strong critical thinking and problem-solving abilities, especially under high pressure.
• Adaptable and flexible, with the capacity to quickly shift priorities and work irregular hours when needed.
• Passionate about leading teams to create exceptional guest experiences.
• Highly organized with strong multitasking and time management skills.
• Experienced delivering branded events on schedule and within budget.
• Entrepreneurial mindset with meticulous attention to detail.
• Experience working in a lululemon store is advantageous.

Core Values

• Takes personal ownership and recognizes choices in every situation.
• Embraces continuous innovation with an entrepreneurial spirit.
• Communicates with honesty and kindness, fostering open dialogue.
• Leads courageously, confident in the potential for greatness over fear of failure.
• Builds meaningful connections by prioritizing people and trust.
• Incorporates joy and fun in both professional and personal life.

Work Arrangement

This role requires in-person collaboration primarily on-site in Melbourne, typically 4-5 days a week, emphasizing office-based work and face-to-face teamwork.

Benefits and Perks

lululemon provides comprehensive support for the whole person—including physical, mental, and spiritual wellness. Benefits include competitive salary, a team bonus program, paid time off, generous employee discounts, fitness and yoga classes, parenthood top-up programs, and opportunities for personal and professional growth. Availability of perks may vary by location and employment status, with the company retaining the right to modify benefits without prior notice.