Digital Performance Marketing Manager

About the Role

Join an innovative, venture-backed fintech company expanding internationally within the Asia-Pacific region as a Digital Performance Marketing Manager. This fast-growing B2B technology firm helps other businesses optimize crucial financial operations. The role offers the opportunity to move beyond conventional marketing duties by taking full ownership of digital growth, customer acquisition, and pipeline generation.

Key Responsibilities

• Manage paid advertising campaigns across LinkedIn Ads, Google Ads, and Meta platforms, including budget control and campaign optimization.
• Develop and implement Account-Based Marketing (ABM) and targeted account campaigns, as well as audience building and retargeting strategies.
• Lead SEO initiatives encompassing strategy, keyword research, content optimization, backlink building, and emerging AI search optimization for platforms such as ChatGPT, Gemini, and Perplexity.
• Drive growth analytics efforts focusing on cost-per-lead, acquisition efficiency, qualified lead and demo generation, conversion rate optimization, marketing attribution, and marketing-sourced revenue pipeline.
• Oversee CRM and marketing infrastructure, primarily using HubSpot, including lead scoring, lifecycle management, campaign attribution, marketing automation, and data quality assurance with comprehensive reporting.
• Improve website performance with landing page development, A/B testing, and conversion rate optimization techniques.

Candidate Profile

• Typically 5 to 8 years' experience in B2B digital, performance, growth, or demand generation marketing.
• Proven experience in B2B SaaS, fintech, payments, financial services, or related technology sectors.
• Demonstrated hands-on expertise with Google Ads and/or LinkedIn advertising platforms.
• Experienced in lead or demand generation strategies.
• Proficiency with HubSpot or comparable marketing automation tools.
• Strong background in SEO, digital acquisition, ABM, and marketing analytics with attribution modeling.
• Highly detail-oriented, commercially driven, and hands-on in campaign management rather than delegating tasks to agencies.

Why Join This Company

• International expansion with strong venture capital support.
• Opportunity to own and shape the digital growth function within a high-growth fintech business.
• Focus on commercial key performance indicators rather than vanity metrics.
• Substantial investment in AI and advanced digital marketing technologies.