Digital Marketing Executive

About AMILI

AMILI is an innovative company specializing in microbiome precision medicine, committed to revolutionizing healthcare through research-driven advancements. As we broaden our commercial operations, we aim to establish a stronger regional presence, focusing particularly on the Thai market.

Role Overview

The Digital Marketing Executive will be responsible for managing and executing digital marketing campaigns, working closely with the Marketing Lead. This role emphasizes hands-on campaign implementation, ongoing optimization, and performance analysis, with potential for professional growth.

Responsibilities

• Develop and manage digital marketing campaigns across paid search, paid social, and owned media channels to enhance lead generation efforts.
• Oversee budget monitoring, tracking expenditures, pacing, and campaign performance relative to targets.
• Adapt messaging and creative content to suit the Thai market by collaborating with regional stakeholders for cultural relevance.
• Coordinate efforts with content creators, SEO specialists, and email marketing teams to ensure cohesive messaging throughout the customer journey.
• Implement and maintain tracking tools such as UTM parameters, Google Analytics 4 (GA4), and conversion reporting to accurately link campaigns to outcomes.
• Generate periodic performance reports, highlighting insights and recommendations for optimization to the Marketing Lead.
• Conduct A/B testing on audience segments, creatives, and landing pages, integrating findings into campaign strategies.
• Monitor competitor initiatives and industry trends within the regional medical technology and health technology sectors.

Requirements

• 1 to 2 years of marketing experience within medtech or health tech industries.
• 1 to 3 years of end-to-end experience managing paid digital advertising campaigns on platforms like Google Ads and Meta.
• Proficiency with tools such as GA4, Google Search Console, and marketing attribution methods.
• Strong English communication skills, both written and verbal.
• Either currently residing in Thailand or possessing demonstrated experience marketing to the Thai medtech/health tech market, including a solid understanding of Thai language and culture.
• Ability to translate clinical or scientific information into clear and accessible consumer-focused content.