Digital Marketing Executive - Lead Generation and Local Growth

About the Role

Boston Institute of Analytics, located in Borivali West, Mumbai, is seeking a proactive Digital Marketing Executive specialized in performance-driven lead generation. This role is designed for a candidate with 2 to 3 years of experience primarily in the EdTech, education, or training sectors, focusing on acquiring high-quality leads and enhancing local campus visibility through digital channels.

Key Responsibilities

• Plan, manage, and optimize Google Ads Search Campaigns aimed at location-specific keywords related to courses, careers, certifications, and placements, with detailed ad group structuring by course categories.
• Execute and refine Meta (Facebook & Instagram) Lead Generation campaigns using Lead Forms, retargeting, lookalike audiences, and targeted messaging to different demographics within the campus vicinity.
• Conduct comprehensive Google Business Profile audits and continuous optimization, including category setup, local keyword-rich descriptions, content posting, image/video uploads, review management, and maintaining address/phone consistency to boost local search visibility and engagement.
• Engage in local off-page SEO strategies through citation building, backlink acquisition, spam management, and enhancing local authority to improve organic ranking and gradually decrease paid advertising dependence.
• Generate detailed weekly and monthly performance reports highlighting lead metrics, cost per lead, channel contributions, keyword management, and local SEO progress, while collaborating with internal teams to align marketing activities with admission cycles and lead quality feedback.

Candidate Profile

• At least 2-3 years of experience in digital marketing with a focus on lead generation in the education technology or related sectors.
• Proficient in managing and optimizing Google Ads and Meta Ads platforms with proven capability to improve CPL.
• Hands-on experience in optimizing Google Business Profiles and executing local SEO tactics to enhance campus visibility.
• Knowledgeable in Google Analytics, ad tracking using UTM parameters, keyword research, retargeting methods, ad creative development, and conversion rate optimization.
• Strong analytical mindset with an ability to work under performance targets and communicate effectively in ad copywriting and reporting.

Why Join Boston Institute of Analytics

• Opportunity to contribute directly to campus growth by leveraging measurable digital marketing campaigns.
• Work within a rapidly expanding global education brand specializing in analytics.
• Gain end-to-end experience with diverse digital marketing platforms focused on lead conversion and local SEO.
• Enjoy a results-oriented role with clear KPIs supported by professional growth opportunities.