Digital Insights and Optimization Analyst

Company Overview

Ralph Lauren Corporation, a prominent global leader listed on NYSE:RL, specializes in designing, marketing, and distributing premium lifestyle products across apparel, accessories, home goods, fragrances, and hospitality. With over half a century of brand evolution, Ralph Lauren encompasses well-known labels such as Ralph Lauren Collection, Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps. The company values and promotes a culture of inclusion, belonging, and fairness through focused talent initiatives, education, employee groups, and celebrations.

Role Summary

The Digital Analytics & Insights Analyst plays a crucial role in supporting Ralph Lauren’s North America e-commerce sector by managing an analytics ecosystem that provides a thorough perspective on digital performance, driving data-enabled business decisions. This position is central to advancing strategic objectives to accelerate growth via insightful digital analytics across Product, Marketing, and Customer Experience domains.

Key Responsibilities

• Build, oversee, and enhance analytics tools including Adobe Analytics, Business Intelligence platforms, and various data sources to enable full measurement capabilities.
• Drive strategic analysis by collaborating with Buying & Planning, Marketing, Customer Insights & Experience (CIX), Customer Experience (CX), and Supply Chain teams to support e-commerce strategies.
• Deliver detailed analyses to aid optimization efforts spanning Product inventory, marketing initiatives, and technology roadmaps.
• Conduct periodic business review sessions with stakeholders, communicating actionable analytical insights.
• Serve as a power user of Adobe Analytics (including Customer Journey Analytics) and Business Intelligence tools to extract meaningful insights.
• Develop, maintain, and present comprehensive dashboards, reports, and on-demand analyses for internal stakeholders.
• Lead the prioritization and rollout of Business Intelligence reporting roadmaps.
• Identify automation opportunities leveraging AI and machine learning to streamline analytics tasks and improve reporting.
• Design and evaluate A/B tests and experiments to enhance user experience and conversion metrics.
• Create and implement KPIs along with monitoring systems to ensure ongoing digital performance enhancements.

Qualifications

• Minimum 2 years of experience working with Adobe Analytics and/or Customer Journey Analytics within e-commerce, including experience with DTM and Adobe Launch.
• Comprehensive expertise in Adobe Analytics capabilities including analysis, insight generation, data visualization, solution design, implementation, and quality assurance.
• Strong analytical mindset with meticulous attention to detail.
• High-level proficiency in Excel functions such as lookups, pivot tables, and conditional formulas, alongside retail mathematics competence.
• Excellent verbal and written communication skills, capable of presenting complex data clearly and offering data-driven actionable suggestions.

Preferred Skills

• Familiarity with digital analytics platforms such as Content Square and Google Analytics.
• Understanding of digital marketing channels, customer attribution models, and segmentation techniques.

Core Competencies

• Proactive and innovative team collaborator, adept at engaging with diverse business stakeholders and driving results.
• Experience in delivering analytical presentations to leadership and cross-functional teams.

Compensation

Annual salary range for this role is $68,200 to $88,000.