职位描述

About Neon

Neon is a worldwide payments and e-commerce platform dedicated to empowering game publishers to increase revenue and gain independence from traditional app stores. Our vision champions transparent commerce with straightforward decision-making, insightful analytics, and aligned goals. Founded by experts in payments, fintech, and gaming, Neon prioritizes product innovation and strategic partnerships, offering a collaborative approach and simplifying risk for our clients. We aim to replace outdated, obscured systems with clear, modern, and developer-friendly infrastructure.

Being an early team member, you will significantly influence Neon's product development and culture, driving our growth and success. Our diverse team includes professionals from top-tier organizations such as Apple, Affirm, Unity, and Visa, and we are supported by leading venture capital firms like Thrive, a16z, Griffin Gaming, Ribbit, and Renegade. If you're passionate about pioneering technology, disrupting norms, and supporting game creators on their own terms, this role is for you.

Role Overview

Neon seeks a proactive and analytical Demand Generation Associate to build our demand generation efforts from scratch. As one of the initial marketing team members, you will collaborate closely with Sales, Customer Success, and Partnerships to engage mobile game studios interested in direct-to-consumer monetization.

Key Responsibilities

Develop, manage, and execute multi-channel demand generation initiatives including email nurturing, paid advertising, and retargeting campaigns targeting mobile game developers and publishers.
Monitor and analyze funnel metrics such as lead volume, MQL to SQL conversion rates, and channel-specific pipeline contributions to optimize campaign effectiveness.
Manage daily marketing operations involving lead scoring, segmentation, routing, and maintaining data accuracy within marketing automation platforms and CRM systems; ensure close coordination with business development on lead quality and transition.
Collaborate with teammates to convert existing content assets like case studies, best-practice guides, and benchmark insights into gated materials and outbound campaigns that attract qualified prospects.
Coordinate logistics for 2 to 4 industry events and executive dinners annually, including venue management, target account invitations, RSVP tracking, and executing follow-up strategies that nurture leads into long-term customers.

Qualifications

1 to 3 years of experience in demand generation, growth marketing, or B2B marketing, preferably within a B2B SaaS or fintech setting.
Strong analytical capabilities to interpret funnel data, conversion metrics, and campaign outcomes to inform strategic decisions.
Effective communication skills, crafting clear, persuasive emails and campaign messages tailored to technically savvy audiences without resorting to clichés or jargon.
Familiarity with marketing automation tools such as HubSpot or Marketo and aptitude for learning new platforms and creating streamlined workflows.
Excellent organizational skills with the ability to juggle multiple campaigns, events, and follow-ups in a startup environment where self-direction is essential.

Additional Preferences

Passion for or experience in mobile gaming, understanding the importance of direct-to-consumer strategies for game developers.
Experience in managing or supporting B2B events and executive dinners.
Background in fast-paced, high-growth startup companies.

Compensation

The salary range for this position is between $101,000 and $112,000 annually.

Demand Generation Associate