Data Analyst, Advertising Insights & Strategy

About MediaRadar

MediaRadar, incorporating capabilities from Vivvix, provides essential competitive advertising intelligence that aids marketing and sales teams in gaining an edge. Our platform delivers continuous data and insights covering media, creative, and business strategies across over five million brands and 30+ media outlets. This comprehensive view empowers clients to promptly respond to competitive changes and emerging advertising trends.

Role Overview

This entry-level Data Analyst position within Advertising Insights & Strategy is tailored for individuals early in their careers aiming to evolve into client-facing analyst roles. You will facilitate custom analytics projects, including those for major enterprise clients, by retrieving and organizing detailed competitive advertising data, highlighting creative assets, and preparing preliminary analyses that senior analysts refine into actionable client recommendations. The role operates cross-functionally, supporting multiple accounts and projects simultaneously, offering broad exposure and foundational skill development for future growth.

Key Responsibilities

• Retrieve enriched advertising datasets including spend, placements, and creative details via internal tools for assigned projects.
• Conduct share-of-spend evaluations to track brand and competitor advertising activity, identifying market shifts.
• Utilize scripts and proprietary tools to systematically surface key creative assets linked to spending.
• Develop initial hypotheses by extracting metadata and identifying trends from creative and spending data for further analysis.
• Perform quality assurance checks to detect data inconsistencies before passing analyses to senior teams.
• Support multiple client accounts and projects, enabling diverse industry exposure and use cases.
• Act as a foundational analyst to aid client-facing teams by managing initial data groundwork.
• Incorporate AI tools such as Claude for enhancing efficiency in data extraction, preliminary analysis, and reporting, with balanced human judgment.
• Learn internal methodologies, data frameworks, and tools to progress toward client-facing responsibilities.
• Collaborate closely with analysts and project managers to ensure timely and accurate project delivery.

Qualifications

• Bachelor’s degree in Business Analytics, Marketing, Communications, Media, Data Science, or similar fields; recent graduates encouraged.
• 0-1 years professional experience; relevant internships, academic projects in analytics, marketing, or media advantageous.
• Proficiency with data manipulation and spreadsheets (Excel, Google Sheets); familiarity with visualization software like Tableau is a plus.
• Strong interest and proficiency in leveraging AI tools to enhance workflow while applying scrutiny to outputs.
• Excellent written communication and organizational capabilities to convey findings clearly in technical settings.
• Detail-oriented, inquisitive, and adaptable to multitasking and learning in a dynamic environment.
• Preference for candidates with experience or coursework related to market research, media, or advertising and a growth mindset toward future client-facing roles.
• Ability to shift between various accounts and analytical tasks rather than focusing on a single vertical initially.

Benefits and Additional Information

• Comprehensive medical, dental, and vision coverage.
• 401(k) plan with company matching contributions.
• Flexible paid time off and commuter benefits.
• Discounts for gym memberships and Summer Fridays.
• Commitment to diversity, equity, inclusion, and accessibility in hiring and workplace environment.
• Equal opportunity employer policy respecting all legally protected categories.

If reasonable accommodations are required during hiring or the interview process, candidates may request assistance via provided contact channels.