Creator Lead

About the role

Progressive is looking for a Creator Lead to join its Social and Digital team. In this role, you will shape and run the company’s influencer and creator marketing efforts, with the goal of increasing brand visibility, audience engagement, and overall business results. You will oversee creator campaign work from strategy and talent selection through content creation, launch, performance tracking, and ongoing improvement.

This is a remote position.

What you will do

• Build and execute creator and influencer marketing strategies that support brand and business objectives.
• Manage the full lifecycle of creator campaigns, including planning, creator sourcing, content development, activation, measurement, and optimization.
• Work with agency partners and external collaborators to deliver creator-led initiatives.
• Identify, evaluate, and select creators and online personalities that fit the brand.
• Guide creative development so campaign content aligns with brand goals and audience needs.
• Partner with internal teams across social media, media, brand, legal, PR, and analytics to bring campaigns to market.
• Review campaign results and use performance data to improve future strategy and execution.

Qualifications

• Either a high school diploma or GED, plus at least 8 years of work experience in digital marketing focused on creator/influencer marketing, or a bachelor’s degree or higher in Marketing, Communications, Journalism, Business, or a related discipline, plus at least 5 years of experience in the same area.
• Hands-on experience creating and growing creator or influencer marketing programs for a large national consumer brand.
• Strong background in creator strategy, talent evaluation, partnership development, and campaign delivery across major social platforms.
• Experience leading agencies, external vendors, and cross-functional stakeholders through projects from idea stage to final execution.
• Solid understanding of creator economics, social media trends, platform features, and current best practices.
• Ability to interpret campaign metrics and turn insights into practical recommendations that improve outcomes.

Compensation and benefits

The expected pay range for this role is $74,000 to $98,700 per year. In addition, eligible employees may receive a Gainshare annual cash incentive of up to 30% of eligible earnings based on company performance.

• 401(k) plan with dollar-for-dollar company match up to 6%
• Medical, dental, and vision coverage, including free preventive care
• Wellness and mental health support programs
• Health care flexible spending accounts, health savings accounts, and life insurance
• Paid time off, including volunteer time off
• Paid and unpaid sick leave where applicable, plus short- and long-term disability coverage
• Parental and family leave, as well as military leave and pay
• Inclusive workplace culture with Employee Resource Groups
• Career development support and tuition assistance
• Onsite gym and healthcare at large locations

Additional information

Progressive has been recognized as a 2025 Top Workplace by Energage for Innovation, Purposes & Values, Work-Life Flexibility, Compensation & Benefits, and Leadership. The employer is committed to equal opportunity employment. Sponsorship for work authorization for foreign national candidates is not available for this position. For scam-avoidance guidance, Progressive directs applicants to its job scams resource page.