Creative Director, Business Marketing

Role Overview

We seek a visionary Creative Director to spearhead innovative creative concepts that accelerate growth within the Business Marketing portfolio. This role demands collaboration with marketers, producers, and researchers to maintain a cohesive visual identity across all platforms. The ideal candidate possesses expertise in aligning creative strategies with business objectives and performance metrics, with a strong history of crafting impactful, results-driven campaigns. You will lead teams, agencies, and production partners in a dynamic, fast-paced environment, taking an active role in creative execution when needed.

Key Responsibilities

• Collaborate with external creative agencies and personally engage in creating groundbreaking ideas across varied marketing channels.
• Work closely with cross-functional teams including Marketing, Communications Planning, Organic Social, Influencer, and Media to ensure cohesive business alignment.
• Lead and develop creative strategies for ongoing marketing campaigns that resonate with brand and business goals.
• Utilize past campaign analytics and trend data to guide future creative directions.
• Integrate AI and Generative AI technologies for innovative creative ideation and content production.
• Offer direction to external agencies and internal teams to ensure top-tier creative outcomes and optimize creativity through testing plans.
• Stay abreast of industry developments, new technologies, and marketing best practices, applying relevant learnings to work processes.
• Motivate and nurture a high-performing creative team fostering a stimulating and productive environment.

Minimum Qualifications

• Over 12 years of expertise in creative direction, advertising, marketing, or editorial leadership roles.
• Proficient with AI and generative AI tools used for creative ideation and production, supported by a portfolio of concept-driven campaigns with measurable success.
• Experience interpreting data and insights to influence creative approaches.
• Skilled at presenting creative concepts and campaign strategies to a variety of internal and external stakeholders.
• Proven ability to collaborate productively with external agencies and cross-functional teams.
• Strategic thinking and problem-solving expertise relevant to advertising campaigns.
• Capability to manage multiple time-sensitive projects, balancing shifting priorities and diverse stakeholder interests.
• Advanced skills in Figma, Adobe Creative Suite (including Firefly), and Generative AI tools.
• Experience developing direct response advertising content.
• Bachelor's degree in Advertising Art Direction, Digital Design, Visual Design, or comparable field.

Preferred Qualifications

• Commitment to ongoing AI skills enhancement, including prompt engineering and agent orchestration.
• Experience with motion graphics and video editing tools such as After Effects, Premiere, and Media Encoder.
• Knowledge of ethical AI application in advertising, including bias mitigation and quality control.
• Capability to integrate AI technologies to improve workflows and achieve measurable efficiency and quality improvements.
• Experience designing and evolving brand languages and design systems applicable across multiple products and global markets.

About the Company

Meta develops technologies that empower people to connect, build communities, and expand businesses. Since the launch of Facebook in 2004, along with apps like Messenger, Instagram, and WhatsApp, Meta has transformed social interaction worldwide. Moving beyond traditional screens, Meta invests in immersive augmented and virtual reality experiences to shape the future of social technology beyond physical boundaries.

Commitment to Inclusion

Meta is an Equal Employment Opportunity and Affirmative Action employer. The company prohibits discrimination on numerous legal grounds including race, gender, age, disability status, veteran status, sexual identity, and more. Meta also considers qualified candidates with criminal histories in compliance with relevant laws. The company participates in E-Verify where legally required and may use AI and machine learning technologies to support its hiring processes. Reasonable accommodations are provided for candidates with disabilities upon request.

Compensation and Benefits

Annual salary ranges from $177,000 to $248,000, supplemented by bonuses, equity, and benefits. Compensation is personalized based on qualifications, experience, skills, and location. Benefits information is available upon inquiry.