Copywriter

About the role

Atlys is working to make international travel far less frustrating by building the systems that remove delays, uncertainty, and friction from visas and travel documentation. The broader mission is to help people travel more freely, and the team is focused on using technology to make global mobility faster, simpler, and more predictable.

This opening is for a copywriter who can create attention-grabbing messaging that drives action. The role suits someone who is comfortable developing hooks, scripts, and campaign concepts, while also thinking in terms of performance outcomes and measurable results. Experience in fast-moving startup settings and a strong feel for what converts are important for success here.

Responsibilities

• Create persuasive copy for paid performance campaigns across Meta, Google, YouTube, TikTok, LinkedIn, and similar digital channels.
• Develop concepts and scripts for performance-focused video advertising, including UGC-style pieces, short-form videos, and ad creatives.
• Produce hooks, headlines, and alternative copy versions aimed at improving clicks and conversions.
• Translate briefs, audience insights, and campaign data into clear, actionable creative directions.
• Keep up with new trends, formats, and best practices across performance marketing and social platforms.
• Support campaign execution from idea stage through launch in a rapid, test-and-learn environment.

Requirements

• At least 3 years of copywriting experience in an agency or startup environment.
• Background in performance marketing, especially video ads and digital creative assets.
• A portfolio that demonstrates ads, scripts, or campaigns with measurable business impact.
• Prior exposure to startup teams and high-speed, iterative workflows.
• Solid understanding of direct-response writing, ad storytelling, hooks, and conversion-led messaging.
• Ability to write for multiple formats, including short-form video scripts, ad copy, landing pages, and social content.
• Good judgment for identifying high-performing creative and moving quickly on what should be revised or removed.

Additional information

The position is based in Delhi, India. This is a full-time, onsite opportunity. No stipend or salary details were provided in the source.