Chief Marketing Officer

Company Overview

WeightCare is a prominent provider of weight-loss subscription services dedicated to supporting members on their path to healthier living through accessible telemedicine, evidence-based treatments, and steadfast encouragement for a better quality of life. Our aim is to deliver outstanding service and guidance to help every member achieve a healthier lifestyle.

Role Overview

We are looking for a seasoned, results-oriented Chief Marketing Officer to lead WeightCare's marketing strategy and manage the acquisition mechanisms that stimulate our expansion. This position suits a marketing leader experienced in managing large-scale paid media budgets across platforms such as Facebook, Google, YouTube, TikTok, and others, with a deep understanding of performance marketing at volume.

Key Responsibilities

• Take full responsibility for acquiring new members and growing revenue across all marketing channels.
• Oversee substantial spending on Facebook, Google, YouTube, TikTok, and emerging platforms, monitoring key metrics including Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Ad Spend (ROAS), and payback periods.
• Integrate paid, organic, creative, and retention marketing efforts into a unified growth strategy maximizing overall performance.
• Set a clear strategic direction for the marketing team, driving them towards shared objectives with discipline and accountability.
• Encourage a culture of ongoing experimentation across channels, creatives, and offers, scaling effective strategies.
• Provide senior management with transparent, dependable insights into marketing effectiveness and business impact.

Required Qualifications

• Extensive experience in senior marketing roles such as CMO or VP of Marketing, specifically with hands-on management of large paid media budgets across key digital platforms.
• Proven success in driving revenue growth primarily through performance marketing initiatives rather than solely brand awareness.
• Capability to unify diverse marketing disciplines into a cohesive strategic plan.
• Strong leadership skills demonstrated by assembling and inspiring marketing teams to achieve challenging growth goals.
• Excellent analytical abilities with proficiency in essential performance indicators like CAC, LTV, ROAS, and conversion rates.
• Outstanding communication prowess coupled with good judgment in representing the company externally.
• Proactive, engaged approach willing to dive into campaign details, performance data, or creative development when necessary.
• Adaptability to fast-moving startup environments with evolving priorities and a strong sense of ownership.

Preferred Qualifications

• Background in subscription services, direct-to-consumer models, telehealth, or health and wellness sectors.
• Experience scaling marketing operations during rapid growth phases.
• Knowledge of applying artificial intelligence tools to enhance marketing productivity and outcomes.

Benefits

• Competitive remuneration reflecting experience.
• Opportunity for long-term equity participation as part of the compensation package, with involvement in shaping the company’s future growth.
• Standard benefits including dental care, extended health coverage, and paid leave.
• A collaborative, startup culture offering genuine prospects for personal and professional advancement.