- 经验
- 3–7 yrs
- 薪水
- INR 20,000 – INR 33,000 / month
- 职位空缺
- 1
- 发布
- 1 小时前
- 工作模式
- 在办公室
- 学历
- 学士学位
- 恢复
- 需要申请
你的工作地点
职位描述
About the Role
Dr. Rajender's Lifestyle Clinic is looking for an energetic and results-driven Marketing Manager specializing in Field Marketing. This position focuses on enhancing brand presence, patient acquisition, and accelerating business expansion via on-ground marketing efforts.
Key Responsibilities
- Plan and implement field marketing operations to generate leads and increase patient registrations.
- Organize health camps, wellness awareness programs, corporate wellness activities, and community outreach initiatives.
- Explore new marketing avenues within residential complexes, corporate offices, educational bodies, and local institutions.
- Manage promotional events such as roadshows, kiosks, and exhibitions to boost branding.
- Build and sustain relationships with organizations including corporates, hospitals, gyms, fitness centers, pharmacies, and healthcare practitioners.
- Establish referral frameworks and strategic alliances to support patient recruitment.
- Handle negotiations and partnerships with external collaborators and vendors.
- Design and execute local marketing campaigns that align with organizational goals.
- Monitor campaign effectiveness to optimize returns on investment and track lead conversions with detailed performance analysis.
- Recruit, mentor, and oversee field marketing teams, setting clear objectives and reviewing output regularly to enhance productivity.
- Ensure brand consistency across all marketing engagements, collect market insights, analyze competitor activity, and recommend initiatives to increase market reach and customer interaction.
- Maintain thorough documentation of marketing tasks and lead sourcing.
- Prepare detailed daily, weekly, and monthly reports, providing insight into campaign outcomes and suggesting future improvements.
Required Qualifications and Skills
- Bachelor's degree in Marketing, Business Administration, Healthcare Management, or related disciplines.
- 3 to 7 years of industry experience in field marketing, healthcare marketing, business development, or similar roles.
- Excellent communication, presentation, and negotiation abilities.
- Proven skills in lead generation and partnership cultivation.
- Capability to juggle multiple projects and lead teams effectively.
- Proficiency in Microsoft Office suite and Customer Relationship Management (CRM) software.
- Willingness to undertake frequent travel for participating in field activities and events.
Performance Indicators
- Achievement of monthly lead generation goals.
- Conversion rates of patient enrollments.
- Counting and managing corporate collaborations and partnerships.
- Execution of health camps and awareness seminars.
- Revenue generated through field marketing interventions.
- Team efficiency and return on campaign investments.
Compensation and Benefits
The compensation package includes a salary aligned with industry norms along with performance incentives tailored to individual and team contributions.
Additional Information
This position offers the chance to work at a pioneering lifestyle and preventive healthcare clinic with abundant prospects for advancement and impactful healthcare transformation.