Brand & Content Growth Executive

About Vitachat

Founded in 2024, Vitachat is a rapidly expanding Singapore-based pet wellness brand dedicated to delivering premium supplements, functional nutrition, and innovative products designed to enhance pets' health and happiness. Starting with a single immunity supplement, the range has grown to serve thousands of pet owners locally. Vitachat is recognized as one of Singapore's fastest-growing pet brands on TikTok Shop, connecting intimately with its community through creative and authentic content.

Role Overview

We are seeking a Brand & Content Growth Executive to collaborate closely with the founders in bringing creative concepts to life, crafting engaging digital content, reinforcing brand identity, and executing marketing initiatives across multiple online platforms. This position offers more than a traditional marketing role; it is a chance to significantly influence the trajectory of a flourishing consumer brand.

Key Responsibilities

• Conceptualize and implement content strategies for TikTok, Instagram, and Facebook.
• Create and edit short-form videos, reels, and product-related content.
• Document behind-the-scenes moments, product launches, and company events through video and photography.
• Develop captivating captions, thumbnails, and various social media graphics.
• Manage daily posting schedules and maintain a monthly content calendar.
• Engage actively with online followers and monitor social media metrics.
• Stay current with evolving social media trends and platform changes.
• Maintain consistency of all marketing materials with Vitachat’s brand identity.
• Support product launch activities, packaging design concepts, and campaign visuals.
• Collaborate with external designers, photographers, and content creators as necessary.
• Plan and assist with promotional campaigns, seasonal events, exhibitions, retail activations, and brand events.
• Coordinate influencer marketing and promote user-generated content.
• Analyze campaign performance, prepare weekly reports, and recommend strategic improvements.
• Conduct competitor research, track emerging trends, and analyze consumer behavior.

Preferred Qualifications and Skills

• Passion for branding, marketing, and story-driven content.
• Proficiency in filming, video editing, and creating compelling social media material.
• Keen eye for aesthetics, visual consistency, and brand coherence.
• Strong organizational skills with the ability to multitask effectively.
• Self-motivated and proactive, comfortable in a fast-paced startup environment.
• Genuine enthusiasm for animals and commitment to pet health and wellness.
• Diploma or degree in marketing, communications, business, or related field is preferred but not mandatory.
• Experience with TikTok, Instagram, and Facebook content management.
• Familiarity with editing software such as CapCut, Canva, Adobe Creative Suite, or equivalents.
• Basic skills in photography and videography.
• Excellent command of written and spoken English.
• Background in e-commerce, consumer goods, lifestyle brands, or pet industry advantageous.
• Fresh graduates with strong portfolios and eagerness to learn are welcome to apply.

Benefits and Opportunities

• Direct collaboration with company founders in a rapidly scaling pet wellness brand.
• Opportunities to influence brand and company development through idea contribution.
• Hands-on exposure to branding, content creation, and business expansion.
• Participation in product launches, exhibitions, and regional growth projects.
• Discounts on company products for staff members.
• Potential for career advancement as the company grows.

Salary and Review

Monthly salary ranges from SGD 3,000 to SGD 3,500, depending on experience. A performance review will be conducted after a 3-month probation period, with opportunities for salary increases based on performance.