Associate - Creative Direction

About the team

This position sits within the Catalog Creative Team at Myntra. The team helps turn products into strong digital shopping experiences by combining product imagery, text, and video that accurately communicate how items look, feel, and fit. The studio uses high-end equipment along with AI-enabled image processing and NLP-based tools to create polished content for customers.

Role overview

The Associate - Creative Direction acts as a connection point between production, post-production, and AI production teams. The focus is on delivering high-quality catalog creatives, guiding visual standards, improving workflows, and turning fashion trends into clear, usable visual direction for both studio and AI-led output.

Key responsibilities

• Write, refine, and improve prompts used for AI image generation and enhancement.
• Work with imagery production, post-production, and AI teams to consistently deliver top-quality output.
• Create, maintain, and refresh creative guidelines for both studio-based and AI-supported production.
• Convert fashion trends and category needs into practical shoot directions and final visual deliverables.
• Review images for styling issues, garment fit, composition, lighting, and editing quality.
• Spot repeated quality gaps and help correct them through specific feedback and reference examples.
• Partner with internal teams across catalog functions and beyond to improve the offline-to-online shopping experience and drive stronger app engagement.
• Coordinate with stylists, photographers, and editors so the final output matches the intended creative direction.
• Support cross-functional LVP improvements through image selection, cropping, framing, and overall consistency.

Skills and tools

• Strong grasp of fashion styling, garment fit, and trend interpretation.
• Ability to judge visual quality across styling, photography, and editing.
• Practical exposure to fashion shoots or studio workflows.
• Working knowledge of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Comfort using generative AI tools and prompt writing for image creation and enhancement.
• Basic to intermediate Excel skills.
• Ability to turn ideas into clear presentations and creative guidelines.
• Strong communication, collaboration, and stakeholder-management abilities.
• Capacity to work in a fast-moving environment while balancing quality and deadlines.

Eligibility and qualifications

Applicants should have a fashion background from a Tier 1 institute or a well-regarded international fashion school, ideally with a focus on Fashion Communication or Styling. The role calls for 3 to 5 years of experience in fashion studios, fashion houses, or e-commerce settings. Candidates must be comfortable working in a high-pressure production environment, and a portfolio is required.

Location

Bangalore HQ, Greater Bengaluru Area.