Area Sales Manager - System AC (VRF)

About the Role

The Area Sales Manager for System AC is entrusted with the responsibility to enhance revenue streams, broaden market access, and secure brand leadership in the commercial air conditioning sector. The focus lies on Variable Refrigerant Flow (VRF/VRV) systems, ductable split units, and specialized packaged air conditioning solutions within the commercial HVAC segment.

This role demands a balanced emphasis on project sales, enabling channel partners, and maintaining structured engagements with influential B2B stakeholders such as MEP consultants, HVAC contractors, commercial architects, and prominent real estate developers.

Key Responsibilities

• Develop and implement effective multi-quarter sales strategies aimed at consistently meeting or surpassing regional revenue, volume, and profitability goals for the System AC portfolio.
• Diligently identify, assess, and qualify prospective commercial real estate, industrial, hospitality, healthcare, and upscale residential infrastructure projects within the allocated region.
• Manage the entire sales cycle including initial technical assessments, engineering specifications alignment, commercial negotiations, contract reviews, and order closure.
• Coordinate with cross-functional operations teams to ensure flawless product delivery, oversee deployment, and guarantee timely project handover consistent with client expectations.
• Source and recruit capable System AC dealers and HVAC contractors to strengthen the distribution network.
• Collaborate closely with MEP consultants, architects, and contractors to foster strategic partnerships.
• Continuously monitor and evaluate competitor technical innovations, pricing structures, margin policies, and distribution changes within the territory.

Experience and Qualifications

• Minimum of 4 years' experience in B2B project sales or premium channel sales within the HVAC or centralized System AC industry.
• Proven history of securing significant project orders, typically exceeding standard commercial thresholds, particularly within commercial real estate or industrial sectors.
• Established active connections with MEP consultants and contractors in the designated region.
• In-depth technical understanding of commercial HVAC systems, architectural limitations, VRF system selection criteria, distinctions between low-side and high-side HVAC systems, and air distribution methodologies.
• Strong expertise in commercial contract analysis, risk management, margin enhancement, and strategic pricing frameworks.
• Excellent verbal and written communication skills with the ability to engage across diverse cultural contexts.