Activation Specialist

About the Role

In 2026, three prominent New Zealand agencies—FCB, Clemenger, and DDB—will unite as McCann Aotearoa, forging a fresh path in the media landscape. As a key member of McCann's media team in Auckland, you will contribute to a pivotal cultural shift by developing media strategies that resonate deeply with audiences.

We are seeking an Activation Specialist to join our Performance team. We welcome applicants with a range of experiences — whether you are seeking your next career advancement or are a seasoned activation professional. This role demands technical expertise, meticulousness, and a passion for digital media, involving work with major digital platforms such as DV360, The Trade Desk, Meta, TikTok, and other paid media channels. Reporting directly to the Head of Performance, you will be integral in driving campaign success.

Key Responsibilities

• Implement, manage, and optimize campaigns on platforms including DV360, The Trade Desk, and paid social networks.
• Oversee campaign pacing, delivery, and performance metrics, applying continuous optimizations to ensure optimal outcomes.
• Conduct thorough quality assurance on campaign set-up, tracking mechanisms, creative assets, and landing pages.
• Analyze performance data to generate insightful reports with practical recommendations.
• Address and resolve campaign and platform-related issues by collaborating with internal teams and media partners.
• Partner closely with Planning and Client teams to execute integrated media campaigns effectively.
• Stay abreast of the latest platform developments, industry best practices, and marketing trends.
• Provide mentorship and support to less experienced team members as appropriate.

Qualifications and Skills

• At least two years of experience in programmatic advertising, search marketing, or campaign implementation.
• A strong foundation in digital media concepts, optimization techniques, and performance reporting.
• Exceptional attention to detail with a focus on delivering high-quality work.
• Proactive problem-solving approach and commitment to continuous improvement.
• Effective communication abilities.
• Capacity to juggle multiple projects and meet deadlines in a dynamic environment.
• Collaborative nature and a desire to share knowledge and support peers.
• Keen interest in keeping up with emerging digital platforms, tools, and marketing innovations.

Additional Information

This role is a full-time, onsite position based in Auckland, New Zealand. It offers a unique opportunity to be part of a transformative phase in the media industry through an iconic agency collaboration. We invite passionate individuals ready to contribute to and grow with our evolving team to apply with a resume and cover letter that answers our screening questions.