Account Executive

About Opta

Opta is a B2B SaaS platform designed to help home improvement contractors optimize marketing investments, increase appointment bookings, and save time by filtering out low-quality leads. Our growing small team serves professionals in sectors including roofing, siding, windows, gutters, bathrooms, kitchens, and more.

Role Overview

We are looking to hire a proactive full-cycle Account Executive responsible for managing the entire sales journey—ranging from cold outreach and partner activations to discovery, demonstrations, and closing deals. This entry-level opportunity reports directly to a cofounder and offers uncapped earning potential and growth into sales leadership for motivated candidates.

Key Responsibilities

• Conduct high-volume outbound calls aimed at securing new clients
• Generate leads through cold calling, emails, LinkedIn, and cultivating referral partnerships
• Perform effective discovery processes to quickly identify client challenges and close deals decisively
• Promptly handle inbound leads and convert them to sales
• Develop and maintain relationships with referral partners to facilitate warm introductions
• Maintain accurate and up-to-date sales pipeline data in HubSpot daily
• Collaborate with company founders to refine messaging, address objections, and enhance sales procedures

Qualifications

• Minimum of one year experience in outbound B2B SaaS sales
• Proven ability to consistently close new business deals
• Comfortable performing high-volume cold calls as a central work activity
• Experience selling to small and medium-sized business owner/operators
• Excellent written and verbal communication skills with the ability to clearly articulate value
• Ability to operate independently and make decisions amid ambiguity
• Willingness to work US business hours

Preferred Attributes

• Background in home improvement, home services, lead generation, or marketing technology
• Previous experience as an early sales hire in a startup environment
• Established network within the home improvement industry
• Technical skills using Claude, CRM platforms, and sales tools

Performance Expectations at 90 Days

• Consistent new business closures without supervision
• Managing the full sales cycle independently
• Ability to verbally communicate Opta’s return on investment in contractor language and address all major objections without relying on scripts
• Maintained a clean and reliable sales pipeline trusted by leadership
• Contributed improvements to team sales playbooks, including scripts, sequences, and qualification methods

Compensation and Benefits

• On-target earnings between $140,000 and $200,000 annually, with uncapped commissions and performance bonuses
• 401(k) retirement plan
• Health insurance coverage
• Company-provided MacBook Air
• Generous paid time off policy

Location

Remote within the United States

Hiring Process

• Submit application
• Initial interview with go-to-market cofounder
• Mock cold call and objection handling exercise
• Mock product demonstration
• Interview with product cofounder
• Decision and offer communicated within three weeks