Account Based Marketing Specialist - AdTech

About GreedyGame

• Established in 2013 by CEO Arpit Jain, GreedyGame is a prominent ad-tech firm pioneering app growth and monetization strategies.
• The company has maintained a sustainable and profitable business for over seven years, successfully transitioning from its initial startup phase to an accelerated expansion phase.
• As an official Google Publishing Partner, GreedyGame serves over 100 million daily ad impressions and supports more than 5,000 apps and games globally, with revenue uplift reaching up to 75%.
• The company is trusted by renowned brands such as Amazon, Sharechat, Treebo, Mobikwik, and over 1,000 publishers across 20+ countries.

Role Overview

We seek a seasoned Account-Based Marketing Specialist to strategize and implement targeted marketing plans for key enterprise accounts. This role demands a close partnership with the Sales team to boost account engagement, cultivate qualified sales pipelines, and enhance revenue through tailored marketing campaigns.

Key Responsibilities

• Design and manage one-to-one and one-to-few ABM campaigns aimed at strategic accounts.
• Collaborate with Sales to identify focus accounts, establish account strategies, and synchronize marketing actions with overarching business objectives.
• Develop personalized campaign content across digital platforms, email, LinkedIn, webinars, events, and other appropriate channels.
• Work jointly with Product Marketing, Content, and Design teams to create marketing collateral specific to each account.
• Track campaign outcomes, analyze engagement metrics, and refine strategies to boost pipeline contribution and return on investment.
• Keep abreast of industry shifts, customer demands, and competitive dynamics to enhance ABM tactics.

Experience & Qualifications

• Minimum of 3 years in B2B marketing with a significant emphasis on Account-Based Marketing within AdTech or MarTech sectors.
• Demonstrated capability in planning and executing ABM initiatives targeting enterprise clients.
• Proven track record of collaborating with Sales to drive pipeline development and revenue growth.
• Experience in AdTech, MarTech, SaaS, or other technology-focused B2B environments is highly favored.
• Knowledge of marketing to advertisers, agencies, brands, publishers, or commerce/media platforms is an added advantage.
• Strong analytical acumen for assessing campaign success and generating actionable insights.
• Excellent skills in stakeholder communication, project management, and cross-team coordination.

Ideal Candidate Attributes

• Successful history of generating pipeline and revenue via ABM programs.
• Ability to think commercially, aligning marketing approaches with business and financial goals.
• Strong partnership capabilities with Sales teams to engage key accounts and accelerate deal closures.
• Data-driven approach using account insights to optimize marketing efforts and maximize ROI.
• Comfortable working in a dynamic, fast-paced environment balancing strategic planning with meticulous execution.

Why Join GreedyGame?

• Work on widely used products such as Pubscale reaching millions of users.
• Opportunity for ownership from day one, influencing architecture, strategy, and critical business decisions.
• Access to a learning stipend for educational resources including books, courses, and conferences.
• Experience a growth-oriented, inclusive, and engineering-driven culture that encourages innovation and impactful contributions.