Visual Merchandising Executive

About the company

Love, Bonito is a womenswear brand from Southeast Asia with a mission to help women feel confident through style. Founded in Singapore in 2010, the business has developed from an online-first startup into a multi-channel retailer with more than 20 stores across Asia, alongside a strong e-commerce presence.

The brand is now focused on the next stage of growth, including new product categories, expansion into additional markets, wholesale collaborations, and acquisitions. It is building itself into a regional consumer group that combines creativity, technology, and strong commercial execution.

The culture is described as fast-moving, curious, and collaborative. The team values ownership, bold thinking, and a workplace where people are trusted to lead and are recognized for contributing as themselves.

Role overview

In this role, you will help strengthen store performance and maintain a consistent brand presentation across Love, Bonito stores in Singapore. You will be responsible for shaping the in-store customer experience through structured visual merchandising planning and execution, while reporting to the Retail Manager.

The position plays an important part in improving productivity, reinforcing brand standards, and supporting business outcomes through strong retail visuals.

Business drive and commercial focus

You will plan and deliver store layouts, mannequin arrangements, and product presentations that reflect the brand identity, seasonal direction, and customer profile of each location.

The role includes reviewing store performance and merchandising reports to spot gaps, improve placement decisions, and support stronger sales and conversion.

You will lead weekly visual merchandising meetings, coordinate priorities with the in-store VM team, and ensure action plans are clearly understood and followed through.

Regular store visits with the Retail Manager and Store Managers will be needed to check VM standards, identify areas for improvement, and implement corrective actions.

You will also execute window campaign guidelines and work with local vendors on setup to support product launches and seasonal campaigns.

A key part of the job is testing and refining visual approaches to improve commercial results and customer engagement.

Team management and training

You will guide and encourage in-store visual merchandisers through weekly check-ins, coaching, and feedback so that visual standards remain consistent across all stores.

The role involves planning and running training sessions with Store Managers to strengthen the capability of both new and existing VMs.

You will communicate HQ visual merchandising standards and brand guidelines to the retail team, ensuring everyone works to the same expectations.

Another responsibility is delivering basic VM training for retail staff so they develop strong merchandising fundamentals.

You will also help identify high-potential team members and support development planning and appraisals.

VM standards and execution

You will ensure compliance with global visual merchandising guidelines by using store audits and checklists on a regular basis.

The role includes supporting new store openings and special VM installations while maintaining brand consistency.

You will manage fixtures, equipment, and logistics across stores, working closely with Retail Operations to make sure execution happens on time.

Monthly walkthroughs with management will be part of the job, followed by action tracking with HQ and store teams.

You will coordinate with HQ teams to ensure mannequins, displays, and physical or digital collateral all meet VM standards.

The role also covers visual merchandising for ad hoc marketing campaigns and tactical activities, keeping everything aligned with HQ direction and the brand image.

In addition, you will manage VM budgets carefully and coordinate orders, deliveries, and execution timelines for collateral materials.

You will also keep an eye on competitor visual merchandising trends and suggest ideas that can strengthen the brand’s in-store presence.

Requirements

A diploma or degree in any field is required, along with at least 3 years of practical visual merchandising experience in retail. Of this, at least 2 years should be in a fast-paced retail environment with high brand standards.

You should understand how to optimize retail space and map the customer journey effectively.

You must be comfortable using Microsoft Office and collaborating through Google Workspace tools such as Drive, Sheets, and Slides.

Desired attributes

The ideal candidate should think like a business owner and take full responsibility for store outcomes.

You should be able to balance creative presentation with commercial impact and align your work to design themes, color stories, and the brand aesthetic.

Strong attention to detail is important, as is the ability to think strategically.

You should stay informed about fashion, retail, and consumer trends, and be proactive, practical, and focused on results.

Strong communication and influencing skills are needed to turn ideas into visible in-store execution.

You should also be comfortable solving problems creatively, training others, adapting under pressure, managing multiple priorities, and working closely with a team toward shared goals.

Benefits

The role comes with full corporate insurance that includes dental coverage, a discretionary performance bonus, a fully stocked pantry, and staff discounts.

You will also be joining a dynamic, straightforward workplace that values learning, growth, and meaningful contribution.