Social Media Strategist

Company Overview

Teppa Bakers India Pvt Ltd is a rapidly expanding bakery and food services enterprise dedicated to offering premium bakery products and beverages across retail, B2B, and D2C segments. Our foundation is built on innovation, quality, and customer satisfaction, and we are keen to onboard enthusiastic professionals to grow with us.

Role Summary

We are looking for a seasoned Social Media Accounts Manager to spearhead our online presence across diverse social platforms. The role demands a creative individual passionate about content strategy, audience engagement, and brand enhancement. Responsibilities encompass managing day-to-day social media tasks, orchestrating campaigns, overseeing content development, analyzing metrics, and nurturing community growth.

Key Responsibilities

• Devise and execute all-encompassing social media strategies linked to organizational goals.
• Prepare content calendars across monthly, quarterly, and yearly timelines.
• Spot emerging trends, opportunities for viral content, and platform updates to boost engagement and reach.
• Organize and implement social media campaigns aligned with product launches, promotions, events, and brand recognition.
• Oversee and maintain company social media channels including Instagram, Facebook, LinkedIn, YouTube, X (Twitter), Threads, Pinterest, and Google Business Profile.
• Guarantee consistent branding, messaging, and visual style on all channels.
• Schedule, publish, and fine-tune posts in accordance with platform-specific best practices.
• Collaborate with videographers, graphic designers, photographers, and writers to produce compelling content.
• Approve creatives prior to publication and craft engaging captions, hashtags, along with call-to-action tactics.
• Maintain a steady posting timetable.
• Engage in community management by monitoring comments, messages, and reviews, responding swiftly to inquiries, and fostering a positive brand image online.
• Develop relationships with followers, influencers, and brand enthusiasts.
• Utilize analytics tools such as Meta Business Suite and Google Analytics to evaluate social media performance.
• Produce weekly and monthly reports highlighting insights and suggesting improvements.
• Keep track of metrics including follower growth, engagement rates, reach, website traffic, lead generation, conversion ratios, and return on ad spend (ROAS).
• Coordinate paid ad campaigns across Meta, LinkedIn, YouTube, and Google platforms, optimizing targeting, testing, and budgeting.
• Collaborate with the digital marketing team to meet campaign objectives.
• Lead and mentor content creators, videographers, editors, designers, and freelancers.
• Liaise with marketing, sales, HR, and operations teams to ensure social media initiatives align with business priorities.
• Ensure timely delivery and quality of all content outputs.

Required Skills and Qualifications

• Strong understanding of social media platforms and their algorithms.
• Proficiency in content planning and managing campaigns.
• Hands-on experience with Meta Business Suite, LinkedIn Campaign Manager, YouTube Studio, Google Analytics, and scheduling tools.
• Basic knowledge of photography, videography, and video editing processes.
• Excellent writing, storytelling, and communication capabilities.
• Familiarity with SEO, latest social media trends, influencer marketing, and paid advertisements.
• Strong analytical thinking and problem-solving skills.
• Outstanding organizational and project management expertise.
• Ability to oversee multiple brands and campaigns simultaneously.
• Bachelor’s degree in Marketing, Digital Marketing, Mass Communication, Business Administration, Journalism, or closely related disciplines.
• Three to seven years’ experience handling business social media accounts with a proven record of growing communities and boosting engagement.
• Experience in sectors like retail, food & beverage, hospitality, dairy, agriculture, or consumer brands is beneficial.

Key Attributes

• Innovative with a strategic vision.
• Avid passion for social media and digital marketing.
• Leadership acumen and team management skills.
• High attention to detail.
• Excellent interpersonal skills and communication proficiency.
• Adaptability under deadlines and shifting priorities.

Performance Indicators

• Growth in followers and channel subscribers.
• Engagement levels across platforms.
• Reach, number of impressions, and video views.
• Lead generation effectiveness and conversion rates.
• Brand recognition and reputation online.
• Return on advertising investment and campaign effectiveness.
• Adherence to content calendar deadlines.
• Responsiveness to customer messages and inquiries.
• Efficiency in collaboration and project completion.