Social Media Manager

Overview

Situated in Abu Dhabi, UAE, this permanent full-time opportunity involves managing Manchester City's social media presence throughout the UAE, focusing primarily on the Manchester City Football Programs and Operations across Abu Dhabi, Dubai, and Ajman. The role centers on creating compelling content and managing community engagement to increase brand awareness, cultivate relationships, and back broader marketing and business targets.

About City Football Group

Established in 2013, City Football Group is the foremost private proprietor and operator of football clubs globally, united by an innovative approach. It invests in football-related ventures and forges partnerships benefiting the sport and local communities. Grounded in over a century of “City” football tradition, the group is dedicated to positively influencing both on and off the field.

Within City Football Middle East, the focus is on delivering football educational experiences and community programs linking Manchester City with young athletes, families, and partners across the UAE. Social media activity plays a pivotal role in conveying this narrative, reflecting the club's energy, principles, and character with timely, audience-focused content.

Role Details

As the lead for Manchester City's UAE social media across platforms such as Instagram, Facebook, LinkedIn, TikTok, YouTube, and new emerging channels, you will ensure content aligns with the brand, engages the audience, and supports marketing objectives. Responsibilities include strategizing, designing, scheduling, and publishing posts, producing engaging copy, visuals, videos, and stories while staying updated on trends, competitors, and platform changes.

You will also assist with paid social campaigns, maintain content calendars, and contribute to continuous updates through reporting and insights analysis.

Collaboration is essential as you will work alongside coaches, marketers, content experts, and external collaborators. Handling community interactions with professionalism, supporting influencer partnerships as necessary, and operating within a regulated environment with safeguarding and responsible communication considerations are vital aspects of the position.

Key Qualifications and Experience

• Proven experience managing social media accounts for sports, football, lifestyle, or similarly audience-focused brands.
• Expertise in formulating and implementing social media strategies, content calendars, and campaign plans aligned with business goals.
• Skillful in creating platform-specific content and writing clear, engaging text tailored to diverse audiences and channels.
• Capable of managing community engagement, including handling comments, messages, and customer inquiries, with professionalism.
• Experience in analyzing social media performance metrics and crafting actionable reports.
• Familiarity with creative teamwork, support for paid social efforts, content capturing, and basic editing tools with a commitment to safeguarding protocols.

Why Join Us

At City Football Group, we support our employees' best performance with flexibility and wellbeing initiatives. The culture emphasizes openness, collaboration, and dedication to growth and development.

Benefits include 26 days of annual leave plus birthday leave, private medical and dental insurance, discretionary annual bonuses, health cash plans, 24/7 GP support via an Employee Assistance Program, company pension, and life insurance.

Manchester-based staff enjoy additional perks, including free parking, complimentary meals, and access to sports and leisure clubs. Other employee benefits comprise cycle-to-work schemes, Give As You Earn, discounted match tickets, retail savings, free City+ subscriptions, stadium tour reductions, and lifestyle discounts.

Additional Information

Applications should be submitted well in advance of the August 23, 2026 deadline. Only candidates selected for interviews will be contacted. Employment is subject to proof of eligibility to work in the UAE.

All communications from the hiring team will originate from an official cityfootball.com email domain. Beware of fraudulent messaging from personal email services.

The role includes safeguarding checks and procedures appropriate to the position and location to uphold the group’s safeguarding standards.

Equal Opportunities and Support

City Football Group endorses equal employment opportunities, welcoming applicants regardless of age, disability, gender reassignment, marital status, pregnancy, race, religion, sex, or sexual orientation.

Accommodations and support are available throughout the hiring process upon request.