Social Media Manager

Role Overview

We are seeking an experienced Social Media Manager with a minimum of 3 years of expertise to elevate digital presence and manage brand strategies effectively. This position requires overseeing the entire social media lifecycle, from auditing current performance to executing and refining comprehensive campaigns that resonate with target audiences.

Primary Responsibilities

• Conduct thorough brand audits and create strategic social media plans that align with business objectives.
• Establish consistent communication guidelines including tone of voice and core messaging pillars across platforms.
• Translate creative concepts into platform-specific content formats such as reels, TikTok videos, carousels, and advertisements.
• Develop compelling content designed to maximize audience engagement and minimize scroll-through.
• Provide strategic consulting to clients on optimizing their messaging for social media effectiveness.
• Manage paid media operations including audience targeting, budget allocation, and scheduling to maximize ROI.
• Monitor campaign performance, generate detailed reports, and iteratively enhance strategies based on analytics.
• Collaborate with cross-functional teams such as creative, community management, and client stakeholders to ensure cohesive outputs.
• Stay updated on emerging social trends, platform innovations, and new content formats to maintain competitive advantage.

Required Qualifications and Skills

• At least three years of professional experience in social media management.
• Strong grasp of community engagement practices and platform-specific algorithms.
• Proven ability to integrate content creation with media expenditure and evaluate campaign effectiveness.
• Highly organized, proactive, and forward-thinking in work approach.
• Demonstrates curiosity and commitment to continuous learning about evolving social media landscapes.
• Proficient with key social platforms including Instagram, Facebook, LinkedIn, and TikTok.
• Experienced with paid advertising on Meta platforms.
• Skilled in design and editing tools such as Canva, CapCut, and Adobe Express.
• Familiar with collaboration and project management tools like Slack, Trello, and Microsoft Excel.
• Knowledge and application of AI-enabled tools and automation in social media operations.
• Competent in influencer marketing activities, including influencer identification and coordination with internal teams.