Social Media and Brand Specialist

About KuwaPay

KuwaPay is an expanding payments platform simplifying daily transactions by making them quicker, easier, and more affordable across East Africa. As the business grows, the brand requires strengthening and development to resonate with target audiences.

Role Overview

The Social Media and Brand Specialist will be responsible for establishing and owning the brand's voice across Kenya and Tanzania. You will lead content creation and campaign management both online and offline, building a robust content engine that cultivates true customer engagement and growth.

Key Responsibilities

• Manage social media presence across TikTok, Instagram, and Facebook customized for the Kenyan and Tanzanian markets, including content creation, publication, trend participation, community interaction, and paid promotions.
• Drive the company's digital-first expansion into Tanzania through localized social media content, influencer partnerships, and paid advertising tailored to Tanzanian consumers.
• Develop and execute offline brand marketing initiatives in Kenya such as billboards, radio, print advertisements, event activations, and merchandising, ensuring synergy with digital campaigns.
• Leverage AI-powered content creation tools like ChatGPT, Midjourney, Canva AI, and CapCut to accelerate production of written and visual materials while upholding brand quality and consistency.
• Champion employee advocacy by empowering and guiding colleagues to share branded content on their personal channels through ready-to-use assets and strategic playbooks.
• Continuously analyze social engagement metrics, follower growth, and lead generation to optimize content strategy and increase reach and effectiveness.

Candidate Profile and Requirements

• Minimum of 2 years’ hands-on experience running brand or social media marketing campaigns, preferable within fintech, e-commerce, telecommunications, or other consumer-facing industries.
• Demonstrated success in building and managing TikTok, Instagram, and Facebook accounts in East African markets with deep insight into local trends, humor, and cultural nuances for both Kenyan and Tanzanian consumers.
• Proficient understanding and practical experience with offline advertising media, including out-of-home (OOH), radio, event activations, and merchandising, with the ability to plan and acquire media cost-effectively.
• Regular user and strong command of AI-based creative tools for copywriting, image generation, and video editing.
• Excellent organizational skills with the ability to motivate and engage non-marketing colleagues to actively participate in brand promotion.
• Fluency in English and Kiswahili, with strong copywriting skills that produce engaging social media captions.
• Comfortable utilizing analytics platforms to track performance data and derive actionable insights to inform campaign strategy.

Preferred Extras

• Experience in building and managing employee advocacy or ambassador programs.
• Basic capabilities in graphic design and video editing tools such as Canva, CapCut, or Adobe Creative Suite.
• Experience implementing paid social media advertising campaigns on Meta and TikTok platforms.

What We Provide

• Competitive remuneration including a base salary plus performance-linked incentives.
• A hybrid working environment centered in our Nairobi office.
• Significant autonomy to shape the brand identity and representation within a growing fintech landscape.
• Dynamic team culture focused on swift implementation of innovative ideas.

Equal Opportunity

KuwaPay commits to equal employment opportunities, valuing diversity and fostering an inclusive work environment for every team member.