Social Director

1271 - Social Director - GCS

Role Summary and Impact

Audible is Wavemaker Worldwide’s largest client and one of the world’s favourite platforms for audio content, from podcasts to audio books to Audible Originals. Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns across four major markets: France, Italy, Germany and Spain giving the applicate an opportunity to work across market and understand how different markets behaviour and respond to media. 

Role Context: 

We are looking for a paid social specialist to continue their career as Account Director. This person will assume day-to-day responsibility for the paid social planning, activation and general output of a busy client account (/accounts). They will help oversee a team of more junior staff responsible for the everyday running of the account and ensure our strategic audience first approach to performance to made reality. This person will also be required to develop strong relationships with clients, suppliers, and our counterparts in the US, Germany and APAC region to become a trusted voice for all things paid social. As such the ideal candidate is someone with extensive knowledge of paid advertising across all of the key social channels (Meta, Instagram, Snap, TikTok etc) who has a deep understanding of best approaches and practices to performance both direct to site and app downloads (MAI – app installs). 

Key Responsibilities: 

Account Directors are charged with responsibility for the day-to-day paid social output of one (or more) client accounts, with several key areas of focus. These include: 

 Campaign Management 

• Overseeing the production of comprehensive paid social media plans (+ supporting material) that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders. 

• Managing both the paid social brand and performance campaigns (web sign ups and Monthly app installs), with the ability to manage a set of highly knowledgeable Social clients.  

• Overseeing a hybrid team (made up of both local and Global Hub employees) responsible for the end-to-end setup of paid social campaigns across all the relevant social platforms. 

• Comfortable troubleshooting and helping train junior team members to use advanced features such as bid rules and 3rd party optimisation/creative/measurement tools. 

• Responsible for maintaining the standard of regular quality assurance (QA) checks undertaken by those working on the account to ensure campaigns are set up to defined best practice standards (and helping to evolve these best-practices as necessary). 

• Working with team to ensure the standard and accuracy of weekly/monthly campaign performance reports. Leading client calls on a regular basis and supporting the wider team to present results as necessary. 

• Ensuring all performance commentary delivers valuable insight and recommendations to clients. Working with the team to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary.  

• Ensuring the standard of end-of-campaign reporting and quarterly/annual reviews. Leading standalone research projects as required by the client. 

 Client & Partner Management  

• Responsible for delivering on the over-arching paid social strategy across the account(s) and ensuring this ties in with the wider digital and comms strategy. 

• Become thought leaders on Paid social for audible the 4 markets, DE, FR, IT, ES. Driving change and advanced. 

• Acting as a key social point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s social output. 

• Demonstrating a deep understanding of the media and technology developments that influence your client’s business.  

• Able to identify opportunities to test and innovate in the paid social space, presenting these opportunities to stakeholders and securing client backing. 

• Managing internal and external stakeholders to ensure multiple projects can be delivered simultaneously and to the required standard.