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About the Role

We are seeking a results-oriented SEO Manager to spearhead and implement our organic growth initiatives. The successful candidate will focus on enhancing organic traffic, generating qualified leads, and boosting search visibility not only on conventional search engines but also on innovative AI-driven search platforms. This role demands proficiency in Technical SEO, content enhancement, AI search strategies, and efficient collaboration with multiple stakeholders and agencies.

Key Responsibilities

Devise and implement comprehensive SEO plans to elevate organic traffic, keyword rankings, and lead acquisition.
Establish and monitor key SEO performance indicators and growth metrics.
Perform keyword research, competitive analysis, and identify new growth prospects.
Conduct thorough technical SEO audits, addressing crawlability, indexability, site infrastructure, Core Web Vitals, and page speed improvements.
Work closely with development teams to fix technical SEO issues and maintain structured data, including schema markup.
Optimize website content and pages to align with user search intent and ensure EEAT adherence and Google best practices.
Lead backlink building and digital public relations strategies to improve domain authority and backlink profiles.
Implement Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and refine presence in AI-powered search results.
Manage relationships with external SEO/marketing agencies, collaborate with Product, Engineering, Content, Marketing, and Business units, and provide leadership with detailed SEO reports and insights.
Regularly track SEO outcomes, generating actionable analytics focused on traffic, leads, conversions, and revenue impact.
Stay abreast of Google algorithm changes and industry trends to continuously refine SEO strategies.

Required Qualifications

A minimum of 5 years' direct experience in SEO roles.
Strong skills in Technical, On-Page, Off-Page SEO, and content optimization techniques.
Hands-on experience with AEO, GEO, and AI-driven search optimization.
Working familiarity with HTML, CSS, and JavaScript from an SEO standpoint.
In-depth knowledge of schema markup and structured data implementation.
Proven capability in managing agencies and coordinating with multiple stakeholders.
Excellent analytical, problem-solving, communication, and project management skills.

Tools & Technology

Google Analytics 4 (GA4)
Google Search Console (GSC)
Semrush
Ahrefs
Screaming Frog
Google Tag Manager (GTM)
Looker Studio
PageSpeed Insights

Preferred Experience

Background in EdTech, SaaS, E-commerce, or dynamic digital businesses.
Knowledge of Python, SQL, or automation related to SEO.
Experience working with AI-based SEO and content optimization software.

Success Indicators

Organic traffic growth metrics.
Gain in qualified organic lead numbers.
Advancements in keyword rankings and overall search visibility.
Enhanced visibility and citations within AI search environments.
Better technical SEO health scores reflecting improved website performance.
Domain authority increase and superior backlink quality.

SEO Manager

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