SEO Executive

Role Overview

As an SEO Executive, you will undertake a broad spectrum of daily activities aimed at enhancing website visibility and maintaining competitive standing in search engine rankings.

Key Responsibilities

• Conduct thorough keyword research to identify search terms potential customers utilize for products or services.
• Optimize on-page elements including title tags, meta descriptions, headings, and internal linking for SEO effectiveness.
• Engage in off-page SEO efforts by securing quality backlinks from trustworthy external sites to enhance domain authority.
• Perform technical audits collaborating with developers to rectify issues such as broken links, slow loading pages, duplicate content, and ensure mobile compatibility.
• Collaborate with content teams by providing detailed SEO briefs, supporting content aligned to audience and search intent.
• Monitor and analyze website metrics like traffic, keyword rankings, and conversion rates using tools such as Google Analytics and Google Search Console to evaluate performance and trends.
• Keep current with search engine algorithm updates and integrate advanced methods including AI Search Optimization (AEO).

Required Skills and Tools

• Proficient in SEO platforms including SEMrush, Ahrefs, Moz, and Screaming Frog.
• Experienced with Content Management Systems like WordPress, Shopify, or Webflow.
• Basic knowledge of coding languages such as HTML and CSS alongside website structure understanding.
• Strong analytical skills complemented by excellent written communication and capability to work effectively with diverse teams such as design, PR, and development.