Senior Marketing Communications Specialist

Company Overview

Talabat, part of the global Delivery Hero Group, is a leading local delivery platform operating in approximately 65 countries. Headquartered in Berlin, Germany, Delivery Hero has been publicly listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Role Summary

The Senior Marketing Communications Specialist will play a key role in supporting marketing strategies and driving growth campaigns in Qatar. This position involves spearheading the planning, execution, and management of 360-degree marketing campaigns and targeted CRM promotions aimed at acquiring and retaining customers.

Key Responsibilities

• Manage execution of comprehensive brand campaigns, ensuring cross-team alignment and adherence to deadlines.
• Enhance and maintain the brand image across all communication channels including rider interaction, brand voice, offerings, and personality.
• Ensure thorough execution of campaign requirements, monitor real-time campaign performance and exposure, and take necessary actions to maximize impact during campaign runtime.
• Oversee media planning for all 360 campaigns to balance exposure and maximize impact aligned with campaign objectives.
• Continuously monitor brand KPIs and devise strategies to uphold high performance levels.
• Provide timely post-campaign performance reports with in-depth analysis, strategies, and recommended next steps to the marketing management.
• Maintain inventory of promotional giveaways and branding materials to support vendors and marketing activations.
• Assist in planning CSR and PR communication materials.
• Supervise brand engagement on social media platforms, ensuring inquiries and complaints are addressed promptly by relevant teams.
• Organize brainstorming sessions to generate appealing and brand-consistent content.
• Oversee and ensure quality output from the social media coordinator in content creation, moderation, and briefing.
• Act as secondary contact for Macro influencers, handling major feedback and complaints alongside relevant teams.
• Conduct weekly monitoring of competitors’ and brand’s social media performance.
• Plan brand-related performance marketing campaigns and prepare briefs for smooth execution.
• Coordinate on-ground activations with suppliers to deliver agreed event components, including invitation management, event branding, giveaway preparation, and event support.
• Monitor local events to identify opportunities for enhancing brand presence.
• Lead event branding and communications for all planned events.
• Review vendor price offers to control costs and ensure quality.
• Manage accurate financial documentation including invoices, purchase quotations, and supporting reports.

Qualifications and Skills

• At least 5 years of experience in consumer marketing, e-commerce, online services, or a related field with a demonstrated history of delivering measurable results.
• Strong skills in project and stakeholder management.
• Analytical thinker with great attention to detail and the ability to execute tasks swiftly.
• Highly motivated, proactive with a strong sense of ownership, and willingness to take initiative to achieve results.
• Experienced in campaign management, preferably CRM and CVM within an e-commerce setting.
• Ability to prioritize tasks effectively and communicate expectations clearly to ensure project completion.