Senior Manager – Private Label Laptop Category

Role Summary

This position acts as the lead business and product owner for Croma's Private Label Laptop segment, working in close conjunction with the Category Lead to establish the product vision, customer value proposition, and commercial outcomes. The role encompasses accountability for the category's Profit & Loss (P&L), product roadmap development, pricing policies, and full commercialization cycle. Coordination with the Buying team for procurement operations and inventory management is integral.

Key Responsibilities

• Develop and manage the product strategy and portfolio roadmap for the private label laptop line.
• Establish product architecture, technical requirements, and prioritize features accordingly.
• Leverage consumer insights and competitive market data to create distinct products.
• Oversee product lifecycle management including timely updates and portfolio optimization.
• Lead comprehensive go-to-market execution ensuring alignment with marketing, e-commerce, and in-store teams during launches.
• Assist in promotional planning, pricing strategy, and preparing sales channels for effective product introductions.
• Provide technical expertise essential to building a robust 1-3 year product roadmap.
• Manage demand forecasting and sales predictions for the portfolio.
• Collaborate with Buying and Supply Chain to maintain adequate inventory levels and optimize stock health.
• Track inventory metrics and suggest corrective measures to boost sell-through rates and manage working capital efficiently.
• Set product quality standards and partner with quality assurance teams for factory audits and production approvals.
• Integrate customer experience feedback into product design stages to ensure superior hardware, thermal performance, display, and build quality.
• Evaluate post-launch customer feedback to promote ongoing product enhancements.