Script Writer
The Popcorn Media - Influencer Marketing Platform
Remote · Full Time
Be the first to apply
- Experience
- 2–4 yrs
- Salary
- —
- Openings
- 1
- Posted
- 3 گھنٹے قبل
- Work mode
- Work from home
- Resume
- Required to apply
Sign in to tell us what does and doesn't work for you here — it sharpens every match we show you.
Job description
About The Popcorn Media
Popcorn Media is a technology-driven influencer and digital marketing platform headquartered in Gurgaon. Serving brands and creators across India, Southeast Asia, and the Middle East, the company specializes in original, engaging content that drives conversations and delivers measurable results. Their offerings include influencer identification, KPI setup, authentic storytelling, campaign management, contracting, and comprehensive analytics. Popcorn Media is recognized for its innovative creative strategies and campaign amplification, helping clients successfully navigate the fast-evolving media landscape across social media, influencer marketing, and PR. The company works with a wide range of content creators producing dynamic content on multiple platforms.
Role Overview
We are seeking a full-time remote Script Writer to join The Popcorn Media's Influencer Marketing Platform. This role involves crafting scripts and screenplays for various brand campaigns, influencer content, social media videos, and other digital formats. The writer will interpret creative briefs, collaborate closely with strategists, creators, and production teams, and customize scripts for diverse platforms and audience segments.
Key Responsibilities
- Compose scripts for influencer collaborations across platforms like Instagram and YouTube, catering to creators ranging from nano-tier to celebrity level.
- Create Meta ad video scripts in various styles such as UGC, testimonial, green-screen, podcast-format, and skits.
- Develop compelling, attention-grabbing hooks in the first 2–3 seconds of every script.
- Translate client briefs and campaign goals into authentic, creator-appropriate, brand-aligned scripts.
- Modify tone and format to suit different platforms, creator personas, and cultural or regional distinctions.
- Coordinate with strategy and client servicing teams to ensure script alignment with campaign KPIs.
- Revise scripts swiftly in response to client and creator feedback.
- Keep abreast of current trends in digital storytelling, meme culture, trending audio, and platform algorithm changes.
Qualifications and Experience
- Proven experience scripting for Instagram and YouTube influencer campaigns, supported by a portfolio.
- Strong familiarity with Meta ad video formats and factors that drive engagement and click-through rates.
- Skill in crafting strong hooks and natural, native-sounding dialogue instead of typical advertising language.
- Understanding of creator tone to ensure scripts reflect the creator's voice rather than branded messaging.
- Ability to write effectively for varied industries like FMCG, electric vehicles, BFSI, real estate, and wellness.
- Capability to interpret client briefs independently, without extensive guidance.
- Proficiency in Hindi, Hinglish, and English dialogue writing, with regional language skills considered advantageous.
- Comfortable working under deadlines in a fast-paced agency setting.
Desirable Skills
- Experience scripting for celebrity and macro-influencer campaigns.
- Knowledge of trending audio and reel formats and platform-specific best practices.
- Basic awareness of production requirements and constraints to write scripts that are feasible for filming.
What We Offer
- Ownership of creative scripts for prominent brand campaigns.
- Dynamic, high-growth agency environment.
- Opportunities for direct involvement in client pitches and campaign strategic planning.