Sales Officer

About the Company

Astral Ltd is a well-established company with a 25-year presence in India, recognized for its extensive product portfolio including Pipes, Adhesives, Paints, Bathware, and Sanitaryware. Operating more than 13 plants across India and abroad, the company is renowned for its quality and has been honored as a Great Place to Work for two consecutive years (2021-22 & 2022-23). Astral has earned multiple recognitions like Best Brands and Superbrands awards. Currently, the company is focused on expanding its Paints brand, Astral Paints.

Role Overview and Responsibilities

• Generate sales from distributors according to the assigned Distributor Retail Coverage Plan (DRCP).
• Develop monthly plans to meet territory business objectives and work diligently toward achieving these targets.
• Support distributors in meeting overall sales goals by conducting regular visits, communicating schemes, and ensuring timely material support.
• Strictly comply with the DRCP as planned by the Territory Sales Manager (TSM).
• Record daily attendance in the system through DRCP, validating visits to retailers, distributors, and applicators within assigned territories.
• Convert visits into productive sales calls.
• Fulfill daily outlet and distributor assignments to complete key indicators (KIs).
• Assist distributors with solutions to contractors' and end consumers' queries or complaints.
• Promote the Vishwas App, ensuring distributors place orders exclusively through it.
• Coordinate with stakeholders to guarantee the availability of materials, services, and promotional tools for distributors.
• Assess branding opportunities at selected counters and provide display boards and panels to enhance visibility.
• Engage directly with users at distributor locations to communicate product benefits and usage instructions.
• Add new outlets as per targets to boost productivity in assigned areas and expand distributor networks.
• Reactivate inactive outlets not utilized in the last six months by regular visits to generate business.
• Ensure timely collection of payments from distributors according to established benchmarks.
• Monitor outstanding payments regularly and take actions to reduce overdue amounts.
• Track billing and order fulfillment within the system.
• Investigate and resolve distributor and customer complaints within designated timeframes or escalate when necessary.

Eligibility Criteria

Applicants must hold a graduate degree in any discipline.