Revenue Event Marketing Lead - APAC (Hong Kong, Singapore)

Overview

This position is a fully remote individual contributor role, preferably based in Hong Kong or Singapore. The main objective is to architect and cultivate a premier event marketing function aimed at expanding Shopify's footprint across the Asia-Pacific region.

Key Responsibilities

• Design and implement comprehensive event marketing strategies focused on Greater China Region and Southeast Asia, targeting the right audiences, curating engaging event activations, and optimizing budget allocation.
• Collaborate with leadership and cross-department teams such as sales, regional marketing, partnerships, and partner marketing to define goals, execute plans, and assess outcomes continuously for growth.
• Manage scopes of work for event campaigns including resources, budgets, contracts, and timelines from inception to completion.
• Lead execution of all event marketing activities and rigorously measure event performance to maximize return on investment.
• Capitalize on thorough market and audience insights to inform strategic decisions regarding events.
• Establish and nurture partnerships with external stakeholders such as event organizers, agencies, and vendors.
• Assemble and guide internal and external teams required for each event opportunity, promoting collaborative excellence.
• Contribute to broader APAC marketing planning by integrating program strategies, scalable models, performance metrics, budget oversight, quarterly reporting, and strategic recommendations to senior leadership.

Candidate Requirements

• Strong expertise in the eCommerce environment in China and Greater China, including knowledge of relevant media channels and cultural business practices; fluency in business Mandarin and English is highly valued.
• Enthusiasm for event marketing and production, coupled with readiness to engage hands-on in event execution.
• Demonstrated success in creating and driving event marketing strategies that achieve business objectives.
• Ability to navigate between high-level strategic vision and meticulous attention to detail, ensuring flawless event delivery.
• Experienced in managing a diverse portfolio of events - ranging from trade shows to bespoke experiences - tailored for various audiences and scales.
• Excellent organizational abilities with a strong work ethic and capacity to handle multiple deadlines concurrently.
• Effective project management and communication skills to coordinate with stakeholders across multiple regions and levels, including C-suite executives.
• Leadership qualities marked by empathy, team motivation, and mentoring skills to maximize team potential.
• Strong problem-solving skills, and adaptability to operate effectively amidst ambiguity and rapid change.
• Keen interest and knowledge in innovative event designs and cutting-edge event technology.
• Proactive, self-directed, intellectually curious with a knack for facilitating clarity and alignment among teams.

Company Background

Shopify is committed to democratizing commerce by empowering individuals globally to realize entrepreneurial dreams. Operating since 2006, the company supports millions of merchants across 175 countries and has generated over $1 trillion in sales.

Work Culture and Expectations

• Embrace rapid change and complexity as part of daily workflow.
• Demonstrate resilience and resourcefulness under ambiguity.
• Passionate about elevating commerce for all stakeholders.
• Commit to continuous personal and professional development.
• Engage critically with ideas and solutions, leveraging AI where appropriate to augment human work.
• Value diversity and constructive disagreement as mechanisms to propel progress.
• Operate within a fully digital-first environment.

Additional Notes

This role will require frequent travel throughout the APAC region and occasional international travel. The recruitment process may include AI-assisted reviews, but all final decisions are human validated.