Product Manager

About Supermom

Supermom is a rapidly expanding marketing technology startup recognized among the 14 Singaporean companies listed in the 2025 Forbes Asia "100 to Watch" roster. The company connects brands with millions of parents across Southeast Asia, aiming to empower modern parents through trusted communities, genuine content, and enriching experiences. Supermom is pioneering AI-driven parenting solutions such as MomGenie, the world's first AI parenting companion tool.

By leveraging data, innovative technology, and empathy, the organization helps parents achieve clarity, confidence, and community on their parenting journey. Currently scaling up, Supermom is focusing heavily on AI-centric experiences and augmenting its data and platform infrastructure.

Position Overview

We are seeking a Product Manager to lead one of Supermom's primary product segments. Depending on your expertise and current business needs, you will be involved in one of the following domains:

• Consumer Product (SM3.0): Enhancing app interfaces, community functionalities, and AI tools
• Data & Analytics: Developing audience insights, recommendation systems, and internal tools
• B2B Platform: Building brand-focused campaign instruments, dashboards, and partner integrations

This role demands full ownership to define product goals, justify their significance, and ensure high-quality delivery. As a hands-on individual contributor, you will collaborate closely with cross-functional teams including engineering, design, and business units.

Adopting AI-First Development

Supermom is embedding AI throughout the software development lifecycle, utilizing AI technologies from research and specification drafting to prototyping and quality assurance. You should fully embrace this AI-first methodology and contribute to advancing the team's capabilities.

Key Responsibilities

• Establish and continuously update a product roadmap aligned with business objectives and user demands
• Prioritize initiatives by assessing impact, effort, and strategic alignment
• Keep abreast of competitive trends, market dynamics, and user feedback to refine plans
• Perform user research and analyze data to guide product decisions
• Create comprehensive product documents such as PRDs, specifications, and user stories to facilitate agile releases
• Explore and integrate AI and automation opportunities within product development and features
• Manage trade-offs and remove blockers relating to design, scope, or technical issues
• Collaborate with Marketing, Sales, and Operations for effective product launches and user engagement
• Define success metrics and monitor post-release performance to optimize products
• Assist in product positioning and messaging as necessary
• Present and communicate roadmaps, progress updates, and compromises to leadership and stakeholders
• Harmonize conflicting priorities and mediate cross-team disagreements productively

Qualifications

• 3 to 5 years of prior experience managing digital products in consumer or B2B environments
• Proven ability to deliver products end-to-end, from initial discovery through launch and iteration
• Data-savvy with experience utilizing analytics tools or databases to inform product choices
• Excellent communication skills, capable of authoring clear PRDs and engaging executive audiences
• Experienced collaborating in agile workflows with engineering and design teams
• Highly self-driven and proactive, showing initiative beyond assigned tasks
• Possess an AI-native mindset, regularly leveraging AI applications such as ChatGPT, Claude, Cursor, or Copilot in daily work and advocating an AI-first development philosophy
• Adaptable to ambiguity and quick to learn and adjust to changing priorities

Preferred Skills

• Practical experience with AI-assisted development processes, including vibe-coding, AI-facilitated prototyping, and automated testing
• Knowledge of advertising technology, marketplace, or community platform domains
• Familiarity with Southeast Asian markets