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About BlueCrest Ventures

BlueCrest Ventures operates as a multi-brand D2C e-commerce company, focused on developing and expanding consumer brands across an array of product categories.

Role Overview

We are seeking a skilled Performance Marketing Manager to take comprehensive responsibility for paid customer acquisition initiatives across our diverse D2C brand portfolio. This position is a fully remote, full-time role emphasizing revenue enhancement, customer growth, and scalable profitability.

Key Responsibilities

Design, execute, oversee, and optimize advertising campaigns on Meta Ads and Google Ads platforms.
Develop structured campaigns for prospecting, retargeting, and retention, utilizing appropriate Campaign Budget Optimization (CBO) or Ad Set Budget Optimization (ABO), targeting, bidding methods, and budget allocation.
Administer Google Search, Shopping/Performance Max, Display, and YouTube ads, including managing product feeds, keyword targeting, audience segmentation, and conversion objectives.
Conduct daily performance evaluations to address issues related to ad delivery, tracking, creative content, target audiences, bid strategies, and budget adjustments.
Monitor key performance metrics such as ROAS, MER, CAC, CPC, CPM, CTR, CVR, AOV, along with SKU-level profit margins.
Implement systematic testing on variables including audiences, creatives, ad formats, landing pages, promotional offers, product feeds, and bidding techniques.
Make informed decisions regarding scaling, pausing, restructuring, or terminating products and campaigns based on commercial outcomes.
Compile detailed weekly and monthly reports presenting insights, recommended actions, lessons learned, and strategic advice.
Partner with creative, content, web development, CRM, and operations teams remotely to refine the complete acquisition funnel.
Translate revenue and profitability targets into realistic budgets, forecasts, and channel-specific plans.
Create standardized procedures for testing, reporting, and optimization, while mentoring junior team members.

Requirements

A minimum of one year hands-on experience in e-commerce performance marketing, preferably with D2C brands.
Expertise with Meta Ads Manager, Google Ads platforms, Merchant Center, and product-feed-driven advertising practices.
Demonstrated capability to optimize and scale advertising campaigns focused on ROAS, CAC, and profitability benchmarks.
Familiarity with pixels, conversion APIs, Google Analytics 4 (GA4), UTM parameters, and attribution models.
Proficiency in using spreadsheets, performance dashboards, and performing systematic commercial analyses.
Fluency in spoken Hindi and English is essential.
Strong self-direction, prioritization skills, and autonomous decision-making abilities in a remote work setting.

Employment Details

This is a full-time, fully remote position.
The compensation package is between 500000 to 600000 Indian Rupees per annum (CTC).
The company provides a laptop and an office phone for work use.

Performance Marketing Manager