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Overview

This opportunity is posted on behalf of a partner organization seeking a Paid Media Manager located in Germany. The role involves crafting and enhancing paid media strategies within a dynamic and expanding digital environment. Responsibilities include managing advertising campaigns across several markets, converting customer journeys into data-driven media initiatives with measurable impacts on business results.

The position requires close teamwork with varied departments such as marketing, content creation, data analysis, and technical teams, integrating strategy with execution to boost campaign effectiveness. This role encompasses hands-on campaign oversight, performance analytics, creative collaboration, and expertise in marketing technology, contributing to scalable paid media workflows to enhance customer acquisition and engagement across diverse channels.

Key Responsibilities

Plan, oversee, and refine paid media efforts spanning multiple markets, aligning campaigns with overall business objectives and enhancing customer experiences.
Interpret customer journey insights to develop media strategies, define campaign structures, set KPIs, and establish practical implementation roadmaps.
Determine campaign scopes and manage iterative project phases in cooperation with agile teams.
Collaborate with Campaign Architects, Business and Solution Analysts, regional teams, and stakeholders to design optimal paid media sequences.
Enhance advertising campaigns on different platforms by optimizing targeting, segmenting audiences, uplifting creative results, and ensuring channel effectiveness.
Handle technical aspects like pixels, tags, product feeds, tracking configurations, UTMs, and web integrations.
Work alongside data and performance teams to track KPIs, interpret analytics, and maintain accurate campaign reporting.
Support the creative process by reviewing ad copy, guiding content direction, and evaluating campaign assets.
Create comprehensive content briefs for agencies and creative teams detailing requirements for multimedia and social media assets.
Coordinate cross-market campaign launches, ensuring all content, localization, translations, and technical requirements are addressed.
Develop and enhance lead generation processes, user pathways, and conversion funnels from ads to digital touchpoints such as websites and forms.
Maintain thorough documentation on campaign plans, workflows, and updates via platforms like Confluence and JIRA.

Required Qualifications

Established experience in managing paid media campaigns across various digital channels and multiple geographic markets.
Proficient in using advertising platforms including Google Ads, Facebook Ads, LinkedIn Ads, and Google Marketing Platform.
Experience collaborating with creative agencies and content teams to produce superior marketing materials.
Strong grasp of digital marketing strategies, customer journey mapping, campaign performance optimization, and KPI formulation.
Competency in managing lead generation campaigns and overseeing entire user acquisition to conversion cycles.
Familiarity with CRM systems, customer segmentation, audience profiling, and marketing automation tools.
Technical knowledge related to advertising configurations including pixels, tags, product data feeds, tracking mechanisms, and attribution modeling.
Experience with campaign management tools like Marketing Cloud or Advertising Studio is advantageous.
Ability to work with analytics teams to evaluate performance metrics for continuous campaign improvement.
Knowledge of agile project management methods such as Scrum, sprint planning, backlog handling, and multi-disciplinary teamwork.
Proficient English communication skills (minimum B2 level) for effective interaction with global stakeholders.
Strong analytical skills coupled with problem-solving aptitude and keen attention to detail.

Benefits

This role is fully remote, allowing you to work from any location.
Long-term engagement possibility extending through the end of 2026 with potential for extension.
Participation in global paid media campaigns and multi-market digital initiatives.
Interaction with international teams across marketing, technology, creative, and data domains.
Exposure to cutting-edge advertising platforms and involvement in digital transformation projects within an expanding business.
Flexible starting date according to your availability.
Opportunities for professional development via hands-on experience managing large-scale campaigns and enhancing digital marketing efforts.

Additional Information

The recruitment process involves an AI-powered matching system to ensure quick and unbiased candidate evaluation based on key criteria. Shortlisted applications are sent directly to the hiring partner company, which oversees subsequent interview and assessment stages.

Data processing for this application respects data protection laws including GDPR, with applicants’ rights to access, correct, delete, or object to data use.

AI tools are used solely as assistance in recruitment; all final hiring decisions remain with human reviewers.

Paid Media Manager