Media & Digital Manager

About Richemont Americas

Richemont Americas embraces diversity and inclusion as a path to fostering creativity and excellence. We strive to assemble a team that reflects the diverse backgrounds and experiences of our clients and communities.

Role Overview

The Media & Digital Manager will be instrumental in directing the paid media strategies for Cartier in Latin America, the Caribbean, and Brazil through innovative, performance-focused campaigns. This role entails planning, negotiating, implementing, and optimizing paid media initiatives to attain business goals and enhance brand reputation. Collaboration with PR, marketing, client services, commercial teams, and external agencies is key to this position.

Key Responsibilities

• Adapt and apply Cartier International Media Guidelines locally, ensuring alignment with business and communication needs in LAC and Brazil.
• Maintain ongoing communication and strategy approval alignment with HQ Media teams.
• Manage and oversee the annual media budget across LAC and Brazil regions.
• Partner with AVP to set and track the media budget monthly to ensure fiscal compliance.
• Lead the planning, execution, and optimization of paid media campaigns (online and offline) across targeted markets.
• Coordinate closely with advertising agencies and manage media platform operations, including media buys, tracking, and invoicing.
• Ensure timely delivery of creative assets in synergy with PICTO.
• Analyze campaign KPIs to identify success factors, optimize returns, and guide future planning.
• Work alongside PR teams to strengthen media negotiations to maximize editorial presence and ROI.
• Support local content development with media insights and recommendations.
• Optimize allocation of the total media budget to align with global strategies and regional objectives.
• Prepare media spending reports accompanied by data-driven insights for review with AVP.
• Assist with A&P budget tracking and consolidation in cooperation with finance.
• Manage media invoicing accurately within internal systems ensuring payment and budget control.
• Coordinate media financial flows in collaboration with Richemont specialists.
• Perform monthly spending analysis and reconciliation across advertising and accounting records.
• Work with AVP to manage quarterly financial forecasts and LE updates.
• Oversee agency relationships ensuring smooth communication and prompt campaign execution.
• Administer the Co-op Advertising program for retail and wholesale dealers, align strategies with commercial teams, assess partner requests, and act as the main liaison for partner advertising activities.
• Collaborate for delivering multi-channel media materials, analyze Co-op campaign performance, and monitor related budgets.
• Assist in consolidated communication budget reporting via Athena.
• Monitor and analyze performance data from various platforms to deepen market insights.
• Translate data into actionable reports for local management and identify industry trends for growth opportunities.
• Develop, implement, and manage e-CRM strategies, coordinating with external partners and local teams for campaign executions, including localized initiatives.
• Ensure compliance and analytical tracking of e-CRM campaigns for ongoing improvements.

Required Qualifications

• Master’s degree in Marketing, Business, or related field from a recognized university or business school.
• Substantial media and digital planning experience; luxury sector experience is advantageous but not necessary.
• Proficiency in MS Excel and PowerPoint; experience with SAP is beneficial.
• Strong verbal and written communication skills in English and Spanish; Portuguese proficiency is a plus.

Personal Traits

• Strong affinity for luxury goods and keen interest in the product world.
• Analytical mindset with robust problem-solving abilities and comfort with numerical data.
• Highly organized, pragmatic, proactive with a focus on delivering results.
• Ability to initiate projects from the ground up and lead cross-functional collaborations.
• Dynamic, detail-oriented, disciplined, with excellent prioritization skills.
• Effective communication and interpersonal abilities.
• Client-focused approach.
• Willingness to travel within Brazil and key Latin American markets.

Additional Information

The role includes managing a substantial budget of approximately 5 million USD, overseeing broad regional responsibilities spanning Latin America, the Caribbean, and Brazil. Richemont is committed to providing generous compensation and benefits, including medical, dental, and vision plans, financial support via health savings accounts, employee assistance programs, income protection, 401(k) matching, wellness reimbursement, paid time off, and volunteer time off to encourage community engagement.

Overall, salary will be determined based on the candidate’s expertise and relevant experience.