Marketing Manager - Sports Technology Platform

Role Overview

Take charge of demand generation, brand positioning, and partnership marketing efforts for an innovative multi-sport platform that covers learning, training, and competitive events. Your mission will be to broaden awareness and build a robust sales pipeline among sports academies, educational institutions, federations, brands, athletes, and coaches worldwide by integrating deep sports domain expertise with data-driven digital marketing and on-ground activations.

Key Responsibilities

• Develop and articulate a clear value proposition and messaging framework tailored to different stakeholders including academies, schools, federations, coaches, athletes, and brands.
• Create go-to-market strategies for emerging sports segments, new geographical regions, and various product offerings such as learning modules, training programs, and tournament management.
• Stay informed on competitive landscape and market trends to continuously refine positioning and prioritize marketing efforts.
• Design and execute multi-channel user acquisition campaigns employing digital advertising, content marketing, email outreach, SEO, webinars, and events aimed at generating qualified leads and trial customers.
• Implement lifecycle marketing initiatives to engage, onboard, and retain coaches, athletes, and institutions effectively.
• Utilize A/B testing, conversion optimization, and attribution analyses to improve funnel efficiency.
• Produce impactful content such as detailed case studies, educational playbooks, coach training curricula, video tutorials, tournament guides, and thought leadership articles.
• Foster and grow communities of coaches, players, and academy administrators through dedicated forums, ambassador programs, and localized content delivery.
• Oversee social media strategy and creative content to enhance brand awareness and organic engagement.
• Partner with Business Development Managers to conceptualize and implement co-marketing initiatives with federations, academies, schools, and brands.
• Coordinate on-site activations including tournaments, school fairs, and coaching clinics to stimulate trials and user registrations.
• Manage sponsorship deals, event participation, and ambassador marketing campaigns to boost brand credibility.
• Translate product functionalities into stakeholder benefits and develop sales enablement materials for business development and customer success teams.
• Organize product launches and pilot programs by preparing launch plans, educational content, and defining success metrics.
• Integrate user feedback into product development cycles and prioritize communication messages for new features.
• Define, monitor, and report on key marketing indicators such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), marketing-qualified to sales-qualified lead conversion, trial-to-paid conversion, engagement, and retention rates.
• Leverage platform analytics and sports performance metrics to construct persuasive ROI stories for partners and optimize marketing efforts.
• Maintain cleanliness of CRM and marketing automation systems, and summarize performance insights for leadership presentation.

Required Qualifications and Experience

• Minimum 5 years of experience in B2B or B2B2C marketing roles, ideally within sports technology, education technology, SaaS, or consumer sports brands.
• Demonstrated success managing digital acquisition, content-driven marketing, and partnership/co-marketing campaigns.
• Sound knowledge of the sports ecosystem, including sports academies, school sports programs, sports federations, coaching procedures, and tournament logistics.
• Proficiency with data analytics tools, attribution frameworks, and dashboard construction for measuring marketing impact.
• Exceptional storytelling capabilities with experience producing videos and in-depth case studies.
• Experience overseeing field marketing activities and events and collaborating with external agencies or creative vendors.
• Strong project management skills and a track record of effective cross-functional collaboration with sales, product, and coaching teams.

Eligibility

Applications are open to individuals holding any undergraduate degree.

Compensation

The salary range offered is between 425000 to 750000 INR annually.