Junior PR Executive

Role Overview

The Junior PR Executive will contribute to daily public relations efforts supporting a variety of client accounts. This entails drafting communication materials including press releases and media pitches, engaging with journalists and publications, and assisting in event-related activities such as press conferences.

Key Responsibilities

• Assist with routine PR functions for assigned clients
• Create drafts of press releases, media outreach messages, and other basic communications
• Coordinate media outreach efforts, liaising with journalists and publication representatives
• Monitor media coverage and compile reports analyzing such exposures
• Collaborate with teams across digital, creative, social media, and strategy to deliver cohesive campaigns
• Help manage events, press conferences, and interactions with the media
• Keep media contact databases current and organized
• Stay updated on news and industry developments related to client brands

Required Skills and Qualifications

• Strong abilities in written and oral communication
• Basic familiarity with PR tools, media environments, and integrated marketing campaigns
• Effective organizational skills and proficiency in managing time
• Capacity to function well under deadlines in a dynamic agency setting
• Enthusiasm to learn and openness to constructive critique
• Competence in utilizing AI tools and preparing impactful PowerPoint presentations