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Job description
About GoPromoto
GoPromoto is among India's rapidly expanding companies specializing in diverse marketing domains, including influencer marketing, ATL, BTL, and media buying. They cater to a wide spectrum of clients such as H&M, M&S, Hero MotoCorp, Mercedes, Kohler, Mankind Pharma, Liquid IV, and Loccitane, with active operations in over 15 countries including India, the US, Australia, UK, and Singapore.
Role Overview
We are searching for a motivated Influencer Marketing Executive who will take ownership of core business processes crucial to GoPromoto’s operations. This role involves identifying and validating creators across platforms such as YouTube and Instagram, managing relationships, negotiating fees, and ensuring alignment with client requirements.
Key Responsibilities
- Conducting end-to-end negotiations and closing deals with influencers to secure optimal pricing for brand campaigns.
- Staying updated on social media trends and researching leading creators in various industries.
- Coordinating closely with influencers and internal teams, including reporting on progress and requirements.
- Analyzing influencer-related data to provide strategic recommendations.
- Owning and refining processes that facilitate filtering creators by multiple parameters such as location, category, platform, pricing, audience metrics, and ratings.
Essential Requirements
- Experience in identifying and authenticating creators from platforms like YouTube, Instagram, and among celebrities and KOLs.
- Strong negotiation skills, especially concerning financial agreements with influencers.
- Good understanding of influencer marketing and management industries.
- Excellent verbal and written communication abilities.
- Creative thinking with a willingness to apply innovative approaches.
- Proficiency in multitasking, problem-solving, and responding spontaneously to challenges.
- Exceptional interpersonal skills for building and maintaining stakeholder relationships both internally and externally.
- The ability to interpret and act on client needs related to influencer campaigns.