Head - Sales Branded Products

Job Overview

The primary objective of this role is to drive the growth of the branded product portfolio, mainly focusing on water treatment products, by formulating and executing sales and market expansion strategies that align with the company's profitability goals.

Key Responsibilities

• Conduct thorough geographic and behavioral market segmentation to identify opportunities.
• Analyze market trends and customer behaviors to inform strategic decisions.
• Evaluate the range and scale of market opportunities.
• Engage with existing customers to strengthen relationships and identify needs.
• Prospect and onboard new customers to widen the client base.
• Participate in industry trade fairs and exhibitions to promote products and network.
• Prepare and maintain daily updated geographic mapping reports.
• Differentiate trial customers and categorize customers based on value orientation and pricing sensitivity.
• Plan and execute product approval processes.
• Drive sales volume, revenue growth, and profitability (EBITDA).
• Manage pricing strategies and maximize profit margins.
• Oversee portfolio management ensuring optimal product mix and performance.
• Drive business development through introduction of new products and applications.
• Expand product validation (PV) trials and ensure adherence to standards such as ACH for Japan.
• Ensure efficient utilization of manufacturing plants.
• Explore new business avenues by understanding customer requirements and staying connected with industry experts.
• Identify niche market applications and develop new business models accordingly.
• Focus on product development related to Chlorine derivatives and cultivate vendor relationships.
• Work collaboratively with R&D to commercialize new products and secure customer acceptance.
• Promote sustainable growth in the specialty chemicals segment by ensuring product continuity and enhancing customer satisfaction.
• Improve Customer Satisfaction Index (CSI) through continuous feedback and quality enhancement.
• Lead, motivate, and develop the sales team by providing guidance and fostering a specialty mindset.
• Design and implement training and mentoring programs for team development.