Head of Marketing

Role overview

This is a senior marketing leadership opportunity with a founder-led health and wellness brand that already has strong clinical credibility and a loyal customer base. The business has earned trust through the strength of its product, and the next phase is to elevate the brand narrative to match that momentum.

The role is not about making a light refresh to an existing setup; it is about building the marketing function with structure, clarity, and commercial impact. The company is scaling across direct-to-consumer and trade channels and is looking for someone who can take ownership of the brand story and the customer journey.

Scope of the role

You will step into a business where paid performance remains with the leadership team for the time being. Your remit covers brand, content, social, lifecycle marketing, EDMs, influencer strategy, and the overarching storytelling that connects every channel.

Key priorities

• Set and manage the full marketing strategy and calendar.
• Shape the content and social strategy so it feels authentic, user-led, and grounded in clinical credibility.
• Improve lifecycle communications and EDM flows so they build education and loyalty, not only conversion.
• Work with the e-commerce and clinic teams to ensure a consistent brand presence across every customer touchpoint.
• Develop and guide a compact team so it delivers strong outcomes despite limited headcount.

Candidate profile

The right person will have hands-on experience building brand, content, and lifecycle marketing in a DTC or omnichannel environment, ideally within health, wellness, skincare, or another considered category. You should be commercially minded, comfortable discussing metrics such as LTV, CAC, and contribution margin, and confident in shaping influencer and UGC strategy with a clear point of view.

This role suits someone who brings initiative and momentum to a lean organisation rather than relying on large internal support structures. The business is also looking for someone who is based in Sydney and willing to work from the office.

Package and working setup

• Base salary of $150,000 to $220,000, depending on experience.
• Genuine ownership of the marketing function at an exciting stage of growth.
• Founders who are engaged, sharp, and prepared to step back and let you lead.
• One work-from-home day each week after probation has been successfully completed.

Location

This is an onsite role based in Sydney, New South Wales, Australia.