Head of Commercial

About Circles

Founded in 2014, Circles is a global technology firm transforming the telecommunications industry through its innovative SaaS platform. The platform empowers telecom operators globally to easily launch new digital brands or revitalize existing ones, supporting their evolution into technology companies. Circles works with prominent telco operators such as KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, influencing cutting-edge telco and digital experiences enjoyed by millions worldwide.

Beyond its SaaS offerings, Circles operates three distinct businesses: Circles.Life, a leading digital lifestyle telco brand in Singapore known for exceptional marketing and customer service; Circles Aspire, a global Communications Platform-as-a-Service (CPaaS) provider offering tools to scale messaging, mobile, and IoT services; and Jetpac, a travel tech company specializing in seamless eSIM roaming solutions and innovative travel connectivity products.

Backed by prominent global investors including Peak XV Partners, Warburg Pincus, Founders Fund, and EDBI, Circles has a strong history supporting industry disruptors.

Position Overview

We are seeking a Head of Commercial to spearhead and execute the comprehensive commercial strategy for a new digital telco brand launching in the MENA region. This critical leadership role entails direct responsibility for driving revenue growth, pricing frameworks, customer value management, and commercial partnerships.

As a founding member of the country leadership team, you will architect the commercial engine from inception. This includes designing offers, bundles, and monetization strategies aimed at customer acquisition, retention, and profitability in a fiercely competitive digital marketplace.

Key Responsibilities

• Develop and implement the commercial strategy, covering pricing architecture, CVM, growth models, and differentiation in the market.
• Create attractive product offers by collaborating with the Head of Product and Global Digital Advisory & Support Services teams to align bundles and plans with market demands, digital consumer behaviors, and unit economics.
• Take full ownership of revenue, profitability, business modeling, monitoring commercial outcomes, and managing P&L drivers to meet committed commercial goals.
• Drive pricing and monetization initiatives using behavioral data, market analysis, and testing methodologies such as conjoint analysis and pricing ladders.
• Lead and manage commercial negotiations with partnerships, payment providers, and other digital ecosystem stakeholders.
• Provide cross-functional leadership to ensure commercial objectives are integrated into go-to-market strategies, user journeys, and department collaboration.

Qualifications and Experience

• At least 15 years in senior commercial or strategic roles within B2C telco, digital consumer services, or technology businesses.
• Demonstrated success in launching or scaling B2C digital-first products.
• Strong expertise in telco B2C P&L management, pricing strategy, customer value management, and monetization models including tiered plans, bundling, freemium, upsell, and partner go-to-market execution.
• Experienced working with diverse teams including product, marketing, finance, and operations with robust stakeholder influence.
• Preferably has experience within the MENA region, understanding its regulatory environment and customer preferences.
• A history of thriving in fast-paced, greenfield, or high-growth settings, especially in MENA markets.
• Exceptional strategic thinking paired with a practical execution mindset, able to manage ambiguity and prioritize for business impact.

Additional Information

Circles upholds a commitment to diversity and inclusion, providing equal employment opportunities regardless of race, gender, nationality, disability, or age.

Data Protection Statement: Applying indicates consent to Circles' Candidate Data Protection and Privacy Policy concerning the collection, use, and international transfer of personal data for recruitment. Applicants may withdraw consent at any time, which may influence application consideration. Third-party application submissions presume proper authorization and consent by the applicant.

Recruitment Policy: Circles recognizes resumes only from recruitment agencies enrolled in our preferred supplier program. Unsolicited resumes sent elsewhere will not incur fees or acknowledgment.