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Role Overview

This opportunity is for a Growth Marketing Lead situated in the United States, focusing on leading growth strategies for a fast-evolving financial technology platform. The role integrates performance marketing, AI-driven techniques, and data-centric experimentation to drive expansion.

Key Responsibilities

Direct and manage paid acquisition across platforms such as Google, Meta, Reddit, influencer partnerships, and connected TV, including budgeting, targeting, and creative oversight.
Develop and refine AI-based growth systems that automate marketing processes, enhance output, and generate cumulative gains in acquisition, creative development, lifecycle marketing, and attribution.
Create and optimize responsive marketing creatives, including ads, messaging, scripts, landing pages, and conversion tactics.
Implement and maintain attribution models that clearly link marketing expenditure to measurable business growth.
Collaborate with teams and external partners to refine SEO and content acquisition strategies boosting organic reach on search engines and AI-powered discovery tools.
Work closely with lifecycle marketing to enhance retention, reactivation, and engagement through integrated growth systems.
Analyze data to determine improvement opportunities, focusing on metrics like customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates, and channel efficiency.
Execute rapid experiment cycles aimed at continual learning and impactful results.
Engage hands-on with marketing tools, AI platforms, analytics, and automation to drive and optimize execution.
Own growth objectives with autonomy by prioritizing tasks, innovating solutions, and delivering measurable outcomes.

Candidate Requirements

Minimum of five years in performance or growth marketing roles, preferably in consumer SaaS, fintech, marketplaces, or direct-to-consumer sectors.
Proven track record of managing growth indicators and enhancing acquisition, revenue, CAC, or ROAS.
Deep familiarity with paid marketing channels, including Google Ads, Meta, Reddit, influencer marketing, and digital platforms.
Expertise in constructing and administering attribution frameworks that correlate marketing investments with business results.
Skill in producing and assessing marketing creative assets such as copy, messaging, hooks, and landing experiences.
Strong systems approach with capability to design scalable workflows and automation within marketing operations.
Hands-on experience leveraging AI tools, automation software, large language model workflows, or comparable emergent marketing tech.
Proven capacity to build operational systems that enhance teamwork efficiency and output.
Ability to navigate fast-paced environments, embracing high responsibility, ambiguity, and shifting priorities.
Analytical proficiency in interpreting performance data and deriving actionable insights.
Excellent interpersonal and teamwork communication talents, facilitating cross-functional collaboration.
Preferably, experience with crypto, fintech, AI-native ventures, product-led growth, or establishing growth functions from inception.

Compensation and Benefits

Competitive salary estimated between 160000 to 188300 USD annually.
Equity opportunities allowing participation in company ownership.
Fully remote work structure providing flexibility across diverse locations.
Comprehensive medical, dental, and vision insurance plans.
401(k) retirement savings plan.
Life insurance protection.
Paid time off with flexible vacation arrangements.
Chance to work with innovative AI-driven growth systems and pioneering technologies.
High-impact position encouraging significant influence on company growth trajectory.
A collaborative culture fostering experimentation and ongoing refinement.

Additional Information

This listing is presented by a partner company responsible for application review and subsequent hiring processes. Applications are assessed through an AI-enabled matching system designed to ensure quick and impartial evaluation against core role competencies. The ultimate hiring decisions, including interviews and assessments, are conducted by the partner company's internal team.

Applicants' personal data will be handled in compliance with applicable data protection laws, including GDPR, primarily for candidacy evaluation and sharing materials with the employer. AI tools may assist in processing applications but do not replace human decision-making in the hiring process.

Growth Marketing Lead